PLDT Inc. and its subsidiary, Smart Communications, Inc., supported the 31st National Public Relations Congress in the Philippines. The Congress, powered by PLDT Home, showcased the PLDT Group’s advocacies in digital wellness, disaster resilience, education, inclusion, and livelihood. Delegates also had the opportunity to explore partnership opportunities at the PLDT and Smart Communities booth. The event took place at the Manila Hotel Tent City.
“As a leading player in the digital services industry, we recognize the importance of public relations in today’s fast-paced, digitally connected world. Supporting this congress allows us to help elevate the industry, share our experiences, and collaborate with the nation’s leading communicators,” said Cathy Yang, PLDT and Smart FVP and Head of Group Corporate Communications. Yang chaired the National PR Congress in 2022.
PLDT and Smart’s active participation underscores their dedication to nurturing a strong communication culture while embracing innovation and technology. The Group also recognizes the vital role of communication in shaping organizational success and fostering collaborations with various stakeholders.
Leading the PLDT and Smart contingent at the congress was Maxine P. Loyola, PLDT Home AVP and Head of Public Relations and Influencer Management. Loyola was one of the keynote speakers during the 30th National PR Congress held in 2023.
Gathering industry leaders, communications professionals, and stakeholders from all over the world for an exchange of ideas, this year’s congress takes on the theme “Into the Unknown: Communication in the Time of VUCA” and will focus on how volatility, uncertainty, complexity, and ambiguity constantly disrupt the world today.
