Federal Express Corporation has released two cross-border e-commerce handbooks to assist small and medium-sized enterprises (SMEs) in China and Japan. These markets, the largest in the Asia Pacific region, offer extensive business opportunities for SMEs. However, foreign merchants must understand the unique digital landscape, consumer preferences, and logistics needs of each market to establish a sustainable business model. FedEx’s e-commerce expertise and local knowledge are crucial in navigating these complex markets.

FedEx is fully embedded in the e-commerce ecosystems of China and Japan and has used its experience to develop handbooks, which are available for download from the FedEx website. Each e-book includes:

  • A geographic overview of the consumer landscape to help e-tailers geo-target their businesses in places where potential buyers are most plentiful. 
  • The most important e-commerce product categories so SMEs can quickly understand where their biggest competition lies and which sectors are underserved. 
  • Profiles of local e-commerce marketplaces and platforms where merchants can potentially mine for the most clicks.
  • Consumer habits and preferences for marketing strategies like live streaming, short videos, and social commerce.
  • Hot shopping seasons like Chinese Valentine’s Day, Singles Day, Couples Day in China, and the Oshougatsu New Year Holidays and Golden Week in Japan.
  • Payment and delivery options and preferences.

“Finding new customers in international markets is a smart approach for SMEs wanting to drive consumer and revenue growth. Digital channels lower the barriers for market entry, but the best business strategies are underpinned by smart, local market insights. That’s critical in sectors like e-commerce which move incredibly quickly,” said Kawal Preet, president, Asia Pacific, FedEx. “China and Japan are strategically important markets in the APAC region. We’ve built our local knowledge based on our decades-long operations, which is a critical component of the e-commerce experience. We’re also integrated in platforms and processes to provide a seamless experience for both merchants and consumers. That gives us a unique viewpoint on the latest local know-how to help e-tailers operate more effectively.”

“As the global e-commerce landscape evolves, there are vast opportunities for Filipino businesses to tap into the lucrative markets of China and Japan, which offer unparalleled opportunities with their robust consumer base and high demand for diverse products,” said Maribeth Espinosa, managing director of FedEx Philippines. “At FedEx, we understand the complexities of entering these dynamic markets and have released cross-border e-commerce handbooks to provide local businesses with critical insights and practical guidance. Our goal is to empower our customers to expand their reach, optimize operations, and achieve sustainable growth by leveraging our extensive market knowledge and integrated solutions. By understanding key shopping seasons, preferred payment methods, and effective marketing strategies, we are in a unique position to help Filipino exporters succeed on a global stage.”

FedEx provides end-to-end e-commerce solutions that make order fulfillment easy and efficient for merchants while providing convenience and reliability for people receiving deliveries. In addition to integrating with the most trusted e-commerce marketplaces like eBay and BigCommerce, FedEx recently made time-saving enhancements to its Ship Manager platform so e-tailers can create shipments and paperwork directly from their online orders. FedEx also has a network of 260,000 smart lockers across the APAC region to provide convenience and options for consumers. Recipients can chat directly to FedEx about their deliveries on WeChat in China and WhatsApp outside of China and can even change the delivery location once the shipment is on its way through FedEx Delivery Manager International.

For more details, download the e-books here: