With the country gearing up for the return of face-to-face classes after two years of the virtual and hybrid setup, BEAR BRAND doubles down on its commitment of building generations of Batang Matibay by strengthening its support for children’s education. Through the brand’s Tibayanihan Project, a total of 5,000 Tibay Chairs made out of upcycled BEAR BRAND packs will be turned over to schools in 12 cities nationwide this 2022.

BEAR BRAND promotes sustainability with upcycled Tibay Chairs to be donated in 12 schools nationwide min Bear Brand Donates 5,000 Tibay Chairs For Filipino Students Nationwide
BEAR BRAND helps every Filipino student by providing Tibay Chairs in the classroom min Bear Brand Donates 5,000 Tibay Chairs For Filipino Students Nationwide

As a result of the longstanding 6 year partnership of BEAR BRAND with the Department of Education (DepEd), the brand joined the national kickoff of the Brigada Eskwela program in Imus Pilot Elementary School where the Tibay Chairs were turned over. Brigada Eskwela, which aims to prepare for the return of Filipino children to school, this year launched with a theme of Tugon sa Hamon ng Ligtas na Balik-Aral. The first batch of 1,500 Tibay Chairs to be turned over as part of the Brigada Eskwela kick off will be distributed in public schools in CALABARZON, Benguet, and Baguio. 

Even everyday citizens can take part in helping enrich the lives of Filipino students. By donating plastic waste to the Tibayanihan Project, BEAR BRAND commits to upcycling the waste and producing more TIbay Chairs that can be used by students all over the country. To donate plastic waste, check out the hashtag #PlasticDropPH and search for the nearest collection point through this link.