Raine Santiago Nakpil, a Communications student at the University of the Philippines-Diliman, is an ambassador for the Cha-Ching program, a globally acclaimed financial literacy education initiative. Created by the Prudence Foundation, the program, which includes animated cartoons and a school curriculum, aims to cultivate positive money values, knowledge, and behaviors among young learners. Nakpil’s journey demonstrates the transformative power of Cha-Ching in promoting financial literacy among young learners.
Reflecting on her experience, Raine shares, “One of my fondest childhood memories was watching Cha-Ching on my parents’ old television during the afternoon when my eleven-year-old body was weary and worn from a long morning attending middle school. The upbeat songs have been stuck in my head until now, and I still enjoy hearing my favorite characters enthusiastically sing “Earn, Save, Spend, and Donate” repeatedly. Those uncomplicated yet infinitely meaningful little tunes have shaped me in terms of how I approach my financial management eight long years later.”
Cha-Ching not only foregrounds the importance of financial literacy but illustrates the multitude of benefits of instilling these principles in young learners’ minds, providing them with the tools they need to make informed financial decisions at a young age. Programs like Cha-Ching play a pivotal role in making financial education accessible and engaging for children by integrating fun and relatable characters into the learning process.
“I still credit Prudence, the epitome of being empowered despite her unassuming demeanor, for my goal to be financially independent. I hear Charity urging me to give back to the people and communities who have made me a person. I recall Justin telling me to save up for the future. I remember all six Cha-Ching characters who helped me to demystify finances. What started as simple lyrics have transformed into values I live by today,” Raine adds.
Prudence Foundation, in partnership with Junior Achievement Philippines, recently celebrated a milestone event for Cha-Ching’s reach of over one million students nationwide who have learned basic money management skills through its financial literacy program. As of February 2024, Cha-Ching has trained 28,000 teachers nationwide, primarily through its partnership with the Department of Education (DepEd).
The milestone event reflects Pru Life UK and Prudence Foundation’s dedication to building long-term resilience among Filipino families and communities through financial education and inclusion initiatives.
The success of Cha-Ching demonstrates the potential of strategic partnerships in advancing financial literacy nationwide. As highlighted by Sanjay Chakrabarty, President & CEO of Pru Life UK, Cha-Ching’s growth signifies a shift towards integrating financial education into the national curriculum, contributing to a more financially literate society.
Raine expressed her gratitude to the team, sharing, “While I recognize that I have been molded by Pru Life UK’s commitment to championing financial literacy, what I would truly like to thank them for is encouraging me to march to the beat of my own drum. However, it is comforting to know that if ever I find myself lost or struggling, I can always return to my Cha-Ching family’s music, who join me in harmony to continue promoting financial responsibility for the youth.”
Today, Raine remains actively involved as a program volunteer, generously dedicating her time to sharing her knowledge and experience with aspiring young learners. With the continued support of Pru Life UK, Prudence Foundation, and educational institutions, Cha-Ching remains a cornerstone in equipping young Filipino students with financial literacy skills to build a brighter, more resilient, and more secure financial future.
