On February 28th, 2024, Longchamp transformed the Atrium at Enderun Events in Taguig into a vibrant celebration of Parisian student life. The evening officially launched the brand’s highly anticipated “LONGCHAMP UNIVERSITY” Spring-Summer 2024 collection, hosted by Rustan’s and SSI.
A prestigious “Friends of the House” gathering received invitations, including renowned influencers Rei Germar, Sofia Jahrling, Rhea Bue-Ong, and the captivating actress Bianca de Vera. The guest list reflected the youthful spirit and fashion-forward energy that the collection embodies.
Stepping into the venue was like stepping onto a Parisian university campus. A lively and colorful scenography transported guests, immersing them in a world of youthful energy and academic charm. Lockers adorned the walls, brimming with playful university paraphernalia. Foosball tables offered an opportunity for friendly competition, and vintage vending machines dispensed sweet treats. The atmosphere buzzed with conversation and laughter, capturing the essence of a vibrant student community.
But the fun didn’t stop there. To ensure a truly unforgettable university experience, Longchamp had curated a range of enthralling activities for the attendees. Throughout the evening, guests were treated to live entertainment, keeping the energy high. DJ Christi McGarry spun a playlist of electrifying beats, adding a touch of modern flair to the classic university vibe.
The launch of the “LONGCHAMP UNIVERSITY” collection wasn’t just a showcase of new designs – it was a celebration of youthful spirit, Parisian chic, and the joy of discovery. As guests mingled, explored the collection, and participated in the activities, they were transported to a world where fashion and fun collided. This immersive event perfectly captured the essence of the collection, leaving a lasting impression on all who attended.
Longchamp is exclusively available at Rustan’s Makati, Rustan’s Shangri-La, Rustan’s Cebu, Greenbelt 5, Rustans.com and Trunc.ph
