This collaboration marks firsts for both Paramount Global and KANGDANIEL – this is the first time the SpongeBob brand is doing an IP licensing collaboration with a K-pop artist, and the first time KANGDANIEL is partnering with an animated character.
Paramount Global, a leading global media and entertainment company, is collaborating with KONNECT Entertainment to design KANGDANIEL’s character as well as a special range of co-branded consumer products featuring SpongeBob and friends. This exclusive collection highlighting KANGDANIEL’s personality, facial expression, hairstyle as well as his clothing and accessories, reflects the fun and optimistic outlook of SpongeBob.
Jennifer Pang, Vice President and Head of Licensing, Greater China, Paramount Consumer Products stated, “We are thrilled to announce this collaboration with KANGDANIEL, who himself is a fan of SpongeBob and the Bikini Bottom crew. Like SpongeBob, KANGDANIEL is hugely popular and much loved around the world. We are sure that this collection is set to make a big splash and fans of both KANGDANIEL and SpongeBob will love what we have in store for them!
