Super Crunch of PriFood Corporation announces the release of its newest jingle, “Super Crush,” performed by none other than the sensational P-Pop girl group BINI. In addition to lending their voices to the song, BINI has also been named the newest brand ambassador for Super Crunch. The highly anticipated collaboration between Super Crunch and BINI promises to bring an explosion of flavor and energy to snack time, delighting fans and snack enthusiasts alike.

“Super Crush” showcases the perfect blend of BINI’s captivating vocals, vibrant personalities, and Super Crunch’s signature crunchy goodness. With its catchy melody and relatable lyrics, the song Super Crush will undoubtedly have fans singing along and craving more of Super Crunch’s delectable snacks.

Dubbed the Nation’s Girl Group, BINI has taken the Philippine music scene by storm, consistently wowing audiences with their talent, energy, and charisma since their debut. With their signature harmonies and dynamic performances, BINI has become a symbol of inspiration for its fanbase, BLOOM.

To celebrate this monumental collaboration, BINI performed “Super Crush” live for the first time during the highly anticipated BINI fest. The special mall event, dedicated to celebrating BINI’s second year in the industry, took place at Ayala Malls, Nuvali last June 15, 2023. BLOOMs witnessed an electrifying performance as BINI showcased their incredible vocals and captivating dance moves, bringing “Super Crush” to life on stage.

Super Crunch recognizes the immense appeal and influence of BINI and believes that their partnership will further elevate the brand’s connection with its target audience. Confident that the collaboration with BINI will help strengthen the brand’s connection with its consumers, Super Crunch aims to introduce the brand’s products to a wider audience through BINI’s immense fan base.

“We are thrilled to partner with BINI for our latest jingle, ‘Super Crush,'” said Enrico Yap, Assistant General Manager of Prifood Corporation. “BINI’s dynamic talent and immense popularity perfectly align with Super Crunch’s mission to bring joy and excitement into the lives of our consumers.”

“We believe that the combination of BINI’s vibrant energy and Super Crunch’s irresistibly crunchy snacks will create an unforgettable snacking experience for fans across the country,” Yap added.

The release of “Super Crush” signifies a significant milestone for both Super Crunch and BINI, propelling them to new heights of success and recognition. Prior to the live performance, a lyric video has been released via Super Crunch’s YouTube page, so fans and snack enthusiasts can enjoy the infectious rhythm of the jingle, capturing hearts and taste buds everywhere.

Stay tuned to BINI’s official social media channels and Super Crunch’s website for further updates and surprises leading up to the release of Super Crush’s music video, as well as the release of the song hitting radio airwaves and Spotify!

For more information about Super Crunch and its collaboration with BINI, please visit www.supercrunch.com or follow Super Crunch on social media platforms.

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About Prifood Corporation:

Established in 1990, Prifood Corporation is a manufacturer of snack food products based in the Philippines. With a strong commitment to delivering high-quality and delectable snacks, Prifood has grown to become a household name, captivating the taste buds of consumers across the nation. Based in Mandaue, Cebu, Prifood Corporation has cultivated three megabrands, namely Super Crunch, Super Delights, and Snackers, each dominating the market with its distinct offerings.

For more information, visit our website: www.prifood.com.ph

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