F&C Jewelry celebrates its 50th anniversary, tracing its roots back to 1973 when it was founded by Marcelino M. Florete Jr. and Susan Caperonce-Florete. Drawing inspiration from Susan’s mother, Cristina Orian, the company now operates 73 branches across the country, including 73 in key lifestyle malls, from its humble beginnings in Iloilo City.
Over the years, F&C Jewelry has solidified its status in the luxury scene, raising the standard of style with its wide range of fine jewelry. And with its roster of brand ambassadors and collaborators, it’s unsurprising that many continue to turn to it for inspiration. F&C Jewelry has worked with Rajo Laurel to create Rings by Rajo, a 2010 capsule collection inspired by the couturier’s renowned work in bridal fashion. Actresses Bea Alonzo and Coleen Garcia have also represented the brand, proving its readiness to cater to the fashionistas of classic and modern eras alike.
Throughout its history, F&C Jewelry has stayed true to its promise of creating collections for all kinds of wearers. Their pieces have become valuable keepsakes, family heirlooms, and prized mementos of life’s most special occasions. Now, led by next-generation leaders Marissa and Marjorie, daughters of Marcelino Jr. and Susan, F&C Jewelry has set its sight on greater heights, catering to the new generation of global Pinoys.
5 Decades of Excellence
To mark its 50th anniversary, F&C Jewelry is proud to enter a new chapter with its newest ambassador, Sofia Andres. Like the brand she represents, the fresh-faced model, style icon, and actress has gone through transformations throughout her career that highlight her versatility.
Embracing her partnership with F&C Jewelry, Sofia Andres shares, “Jewelry can symbolize status but beyond that it’s a form of self-expression. It allows one to express one’s style and taste in fashion, and it also helps to convey your emotions just like when you give jewelry to your loved ones for their birthdays, weddings, and many more.”
As it heads towards another milestone, F&C Jewelry confidently looks forward to achieving so much more. With its commitment to creativity, craftsmanship, and shaping the image of Filipino-made jewelry, there is no doubt that F&C Jewelry will remain at the top for many more years to come.
