Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has revealed, in a recent survey, four types of online shoppers in the Philippines and what drives them to shop online. Over 3,000 respondents who have participated in the survey say that value is the most important factor for them, 42% of respondents were driven by the best deals and prices. 71% are women, ages ranging from 18 to 34. The online shopping landscape has truly changed drastically since last year when most of us were forced to stay at home because of the pandemic. There is also an emerging segment of consumers who goes shopping online for their favored brands. More than half of these brand lovers are in their 20s, showing how brand loyalty is becoming a key to the online shopping experience for younger demographics.
“The mid-year shopping season is an exciting time for Shopee. As more Filipinos go online to fulfill their shopping needs, we are also seeing more diverse preferences and shopping habits emerge. This is why we consistently listen to our users’ feedback and improve our features, services, and products to serve their needs. Our 7.7 Mid-Year Sale is no different and comes packed with highlights such as the Payday Sale, ShopeePay Day, and other exciting promotions to deliver more value, variety, and fun to all shoppers,” says Shopee Philippines Director Martin Yu.
Meet the four key types of Filipino online shoppers. Which one are you?
The Sulit Shoppers. They prioritize finding the best deals and prices before making an online purchase. These shoppers are patient and take the time to research products, but act quickly when they discover deals they like. Sulit Shoppers can rejoice at the 7.7 Mid-Year Sale, which offers non-stop deals, cashback, free shipping, and discounts. During the 7.7 Mide-Year Sale period, they can also tap on the Vouchers button on the Shopee homepage for one-stop access to the best deals.
The Shop-and-Go Consumers. They turn to online shopping for its ease and safety. They know what they want to buy and do not necessarily spend extra time on the app, but will often make impulse purchases if they stumble upon good deals. Shop-and-Go Consumers can conveniently checkout via Shopee’s built-in e-wallet—ShopeePay, and enjoy exclusive rewards, such as free shipping, cashback, and P1 deals.
The Budol Shoppers. They are the window shoppers who value variety and choice of products. They browse more items on average and are also more likely to spontaneously check out a product that catches their eye. The Budol Shoppers can window shop to their hearts’ content across Shopee’s themed days such as Home Tech Sale on June 24, Home & Outdoors Sale on June 25, Kids & Babies Sale on June 26, and Apparel & Shoes Sale on June 27. Each sale offers a huge selection of discounted products from popular categories.
The Suki Buyers. They value having a large variety of brands to choose from, as well as accessing perks and loyalty points from brands they follow. Suki Buyers will enjoy the RB Super Brand Day until June 23, Vivo Super Brand Day from June 27-28, and Olay Super Brand Day from June 28-30, which all offer exclusive deals from well-loved brands on Shopee Mall.
Hurry! You have two more weeks to grab the best deals and bargains happening at Shopee’s 7.7 Mid-Year Sale, visit https://shopee.ph/m/6-6 to know more.
