Adidas has unveiled the Ultraboost 5, a shoe designed to energize everyday runs. The shoe features a new Boost midsole and revamped upper, offering the highest energy return yet. The shoe is designed for runners who want to maximize energy, and adidas commissioned research to understand runners’ relationship with energy. Research revealed that one in five 18-24-year-olds (21%) cite their energy levels as their biggest concern. The Ultraboost 5 is available in-store and online from July 18th.
Dr Eliza Filby, Historian of Generational Evolution, who led the research, says: “The next generation is under a lot of pressure, burnt out, feels disorientated at the state of the world, and so many demands on their energy and time. When it comes to making a choice about what they focus on, physical exercise like running can often be one of the first things to go. 60% of those who don’t dedicate as much time as they’d like to sport mention a lack of energy as the main reason, despite the positive endorphins it releases.”
For those looking for more energy from their runs, adidas has designed the Ultraboost 5, which uses a re-engineered LIGHT BOOST™ midsole packed with 9mm more foam under the heel and forefoot which allows for reduced weight, higher cushioning and 2% more forefoot energy return than the Ultraboost Light 1. How? The Boost-packed midsole offers higher responsiveness and cushioning in the heel, and the transition instantly bounces back to its original shape as a runner’s foot hits the ground, allowing it to go further while expanding the same amount of energy.
And, thanks to a new adaptive Primeknit upper, it offers adaptability and enhanced fit in crucial zones, maximizing breathability where possible to ensure the foot is excellent at each step.
“The Ultraboost is a true running icon and this is our best yet” says Simon Lockett, Footwear Product Marketing Category Director, at adidas. “82%[2] of people that have tested it say they prefer its energy return to their own shoes, and 70% say they had more fun while running wearing it. That’s always been the superpower of Ultraboost, especially now it’s back with more Boost and lighter weight than ever before.”
To keep the energy going, adidas has collaborated with nutritionist and adidas Runners Peru Captain Kiara Mayo to create top energy-rich recipes built to give runners that much-needed pre-run and post-run boost, as well as launching an exclusive content series where running leaders from around the world – including German fashion blogger and model Caro Daur, Mexican online personality Juan Bertheau and Brazilian social media personality, model, and influencer Jade Picon – share their mood-boosting essentials.
Retailing for PHP 10,000, the Ultraboost 5 launches for both men and women in a white and gray base with expressive ‘Spark Orange’ color pops to represent the burst of energy the shoe unlocks. The Ultraboost 5 will be available in adidas stores, partner retailers, and online at adidas.com.ph/ultraboost on July 18.
Colorways ‘Lucid Blue’ and ‘Lucid Pink’ are exclusively available in adidas stores and online only.
To find out more, please visit https://www.adidas.com.ph/running. Follow the conversation on Instagram, TikTok, and X using #ULTRABOOST @adidasrunning.
*The Ultraboost 5 gives the highest energy return of any previous silhouette in the Ultraboost family.
Survey of 2,348 18-24-year-olds globally across nine markets (UK, US, UAE, Mexico, France, Germany, China, Japan, and South Korea) via Focaldata between 31st May and 4th June 2024. Adidas (styled as: “adidas”) conducted a study in London of 307 runners from 35 countries*. This survey unveiled that compared to their running shoe, the majority (82%) preferred the energy return of the Ultraboost 5, while seven out of 10 said they had more fun running in the shoe.
