Luxury brand Bally has signed Chinese model and actor Huang Jingyu as its newest global ambassador, hoping to build engagement with consumers in China and beyond. Huang’s role will reinterpret the Swiss luxury brand’s pioneering spirit and reverence for art, and nature while espousing his confidence and distinct personal style with understated elegance and edge.
Johnny Huang, as he is also known, will front the brand’s Autumn/Winter campaign alongside Chinese model Zhao Jiali in his first role for Bally, before appearing in store openings and other events. The campaign features Huang wearing sporting goods from the brand’s Legacy Continua Fall 2021 collection, which includes accessories pairing leather with a logo canvas bearing the Bally’s B Monogram.
“It’s a great honor to be chosen as Bally’s brand ambassador. This particular year is so special as it marks Bally’s milestone 170th anniversary. A brand with such a rich heritage is bound to carry forward the vitality of over a century of continuous innovation and design,” said the award-winning Chinese actor.
Bally has planned a lot of activities with him for the rest of the year. The Swiss luxury house that has a strong footprint in China with 60 stores and a presence through a dedicated e-commerce site, as well as through a WeChat mini-program, Tmall and JD.com are capitalizing on Huang’s local and global appeal.
“We are delighted that Huang is joining us as our new brand ambassador. He’s a formidable actor, and his dynamic personality and modern sense of style fits perfectly with Bally’s pioneering spirit and cultural respect,” said by Bally CEO Nicolas Girotto.
The company also revealed that Huang, who has 20 million Weibo subscribers, will cut the ribbon from the Bally Hike pop-up, a temporary retail outpost that will bow next fall in Beijing, China’s World trade center. The pop-up will focus on the brand’s mountaineering DNA, featuring a dedicated capsule collection of hiking boots, clothing and accessories developed in collaboration with fashion stylist Robert Rabensteiner.
Since his acting debut in 2016, the Dandong-born actor has garnered widespread attention and praise for his outstanding performances. In 2018, Operation Red Sea became a worldwide hit, with Huang’s heroic portrayal winning over audiences. He has also received many acting awards, such as Best Newcomer at the 13th Asian Film Awards and Best Actor in a Chinese Contemporary TV Series at the 24th Huading Awards. His other film roles include Pegasus and Lost in Russia and he stars in TV series including Addicted, The Thunder, and My Dear Guardian. He has also recorded several singles and performs on variety shows. An extraordinary focus and dedication to his craft, similar to Bally’s design ethos, has paved the way for his rising success in China’s bustling film industry.
Bally is available at Greenbelt 5, City of Dreams, Power Plant Mall, Newport Mall, Rustan’s, and www.trunc.ph. To know more, follow @ssilifeph on Instagram or visit www.ssilife.com.ph
