Anne Klein, which is celebrating 55 years in business, has tapped Candice Swanepoel, the South African model, entrepreneur and philanthropist, to appear in its spring campaign. She will also serve as an impact partner, supporting a cause-related initiative that will be revealed in the first quarter. Swanepoel, 34, is the founder and designer of a purpose-driven brand, Tropic of C, and actively supports women’s empowerment and philanthropic causes.
“As we enter this monumental year, we are thrilled to have Candice in our campaign series celebrating women who are positive changing the world through a balance of image and impact,” said Jameel Spencer, Chief Marketing Officer for Anne Klein.
“Anne Klein has a deep history of impacting the lives of women and that DNA remains true today. Equally, Candice has used her platform to deliver empowering messaging to women around the world and is the perfect partner to help us further our mission and impact women today.” Anne Klein’s brand ambassadors have included model and frontline worker Maggie Rawlins; actor and humanitarian Ilfenesh Hadera; model and activist Joan Smalls, and actress and philanthropist Gina Rodriguez.
“I’m honored to have partnered with Anne Klein, a brand whose values align with my own,” Swanepoel said. “Anne Klein has a long and respected history within the fashion industry and I’m proud to support their mission of empowering and championing women.”
The Anne Klein campaign was photographed by Chris Colls at Pier 59 Studios in New York. Advertising will appear in the March issue of Harper’s Bazaar, as well as an extensive digital rollout.
In addition to celebrating its 55 years as a brand, Anne Klein is also recognizing its founding designer Anne Klein, who would have been 100 years old in August. In addition, this year marks the 50th anniversary of the legendary Battle of Versailles which took place in November 1973, where Anne Klein participated for the American team, along with Oscar de la Renta, Stephen Burrows, Halston and Bill Blass. They were pitted against the French contingent that consisted of Marc Bohan for Christian Dior, Pierre Cardin, Hubert de Givenchy, Yves Saint Laurent and Emanuel Ungaro and elevated the prestige of the American labels.
Anne Klein is now owned by WHP Global.
To learn more about ANNE KLEIN visit www.AnneKlein.com and shop the new collection in store or from Trunc.ph, Rustans.com, and Zalora.com.ph.
ABOUT WHP GLOBAL
WHP Global is a leading New York based firm that acquires global consumer brands and invests in high-growth distribution channels including digital commerce platforms and global expansion. WHP owns ANNE KLEIN®, JOSEPH ABBOUD®, JOE’S JEANS®, WILLIAM RAST®, LOTTO®, TOYS”R”US®, BABIES”R”US®, Geoffrey® the Giraffe and more than 20 additional consumer brands in the toy and baby categories. Collectively the brands generate approximately $4 billion in global retail sales. The company also owns WHP+ (www.whp-plus.com), a turnkey direct to consumer digital e-commerce platform for brands, with full in-house operations including technology, data analytics, logistics, creative and digital marketing and WHP SOLUTIONS, a sourcing agency based in Asia. For more information, please visit www.whp-global.com.
ABOUT ANNE KLEIN
Anne Klein is an iconic legacy women’s fashion brand founded in 1968, serving women around the world with classic American style. The brand’s namesake, Anne Klein herself, formed the brand to create elegant sportswear for women and revolutionize the way that women think about and buy clothing. Now owned by WHP Global, the Anne Klein brand continues to outfit the women who make an impact on the world, with products being sold throughout North America, China, Korea, Philippines, Mexico and other countries around the world. For more information, visit www.anneklein.com, @AnneKlein on Facebook or @AnneKleinOfficial on Instagram.
In the Philippines, Anne Klein is operated by Stores Specialists, Inc. located at Alabang Town Center, Greenbelt 5, Power Plant Mall, Robinson’s Magnolia, Rustan’s Makati and Rustan’s Shangri-La. Follow @ssilifeph and @rustansph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with almost 100 brands, almost 600 stores and 11 e-commerce sites. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering.
Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual and fast fashion, beauty, footwear, home and restaurant categories.
Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers, and to cater to the evolving tastes and aspirations of Filipino consumers.
The Group has also launched “The Specialist”, an At Home concierge service dedicated to providing customers with personalized service to address their unique shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
