Ayala Malls together with the Philippine Fashion Coalition bring you Filipino Fashion Fair. This one-of-a-kind fashion fair highlights the DamaKoLahiKo movement and its campaign of promoting and harnessing the rich culture of Filipinos by celebrating it through the five senses. Supporting local designers and craftsmanship has long been an important virtue for Ayala Malls. Through the Filipino Fashion Fair, more talents are allowed to showcase their collections in a bigger retail space. Multiple pop-ups and trunk shows will be set up at the Activity Centers of Alabang Town Center, Ayala Center Cebu, Ayala Malls Manila Bay, and U.P. Town Center.

Kalye (Street) is this year’s theme of the fair. Kalye is the heart of interaction in a community where children play, men and women socialize, and communities share stories. Given this, participating fashion designers are showcasing collections that reflect the current social realities of local communities such as the rise of using loungewear, streetwear, and activewear amidst the new normal.

  • Beatriz 4 Check out these fabulous finds at Ayala Malls’ Filipino Fashion Fair
  • Ann Casas Designs 4 Check out these fabulous finds at Ayala Malls’ Filipino Fashion Fair
  • Alchemista 1 Check out these fabulous finds at Ayala Malls’ Filipino Fashion Fair
  • Adante Leyesa 2 Check out these fabulous finds at Ayala Malls’ Filipino Fashion Fair
  • Adante Leyesa 3 Check out these fabulous finds at Ayala Malls’ Filipino Fashion Fair
  • Plains Prints 2 Check out these fabulous finds at Ayala Malls’ Filipino Fashion Fair
  • Mjorian 2 Check out these fabulous finds at Ayala Malls’ Filipino Fashion Fair
  • Kamiseta 1 Check out these fabulous finds at Ayala Malls’ Filipino Fashion Fair
  • Basil Malicsi 1 Check out these fabulous finds at Ayala Malls’ Filipino Fashion Fair
  • Basil Malicsi 2 Check out these fabulous finds at Ayala Malls’ Filipino Fashion Fair
  • Straightforward 3 Check out these fabulous finds at Ayala Malls’ Filipino Fashion Fair
  • Straightforward 2 Check out these fabulous finds at Ayala Malls’ Filipino Fashion Fair

The Filipino Fashion Fair mall pop-ups will be categorized into pambahay, panlakad, pangtrabaho, panglibangan, and pang-exercise, among others, with featured creations by local designers including Adante, Ai-she Fashion, Alchemista, Amano Crafts Creations, Ann Casas Designs, Anya Lim, Basil Malicsi, Beatriz, Dexter Alazas, Dino Lloren, Earl Gariando, Hanz Coquilla, Jessica Ouano of Damgo, Jun Escario, Mjorian, Niño Angeles, Philip Rodriguez, Regina Aquino, Rhett Eala, Tina Campos Jewelry, Harley Ruedas, Bezza Resort Wear, Heritage accessories, Tina Magistrado, Anthill, Filippo by Philip Rodriguez, Vic Barba and Virtucio.

Local brands like Kamiseta, Plains and Prints, Collezione, Lazy Fare, Worship Generation, Annie & Lori, Just G., and Straightforward will be joining the fair at Alabang Town Center. The Philippine Fashion Coalition will also be on exhibit where you can buy their merchandise like tote bags, brooches, and scarves.

Ayala Mall’s Filipino Fashion Fair starts on June 25 and will run until July 18, 2021. To know more about the trunk show schedules and venues, like @AyalaMalls360 on Facebook or @iloveayalamalls on Instagram.