During the pandemic, people sought untapped possibilities and harnessed the internet and social media to move forward. Bayo Group, a brand with a portfolio of Filipino brands like Bayo, Viseversa, and Tela, adapted to digitalization and market demands by doing just that — launching a multi-brand concept store. This move allowed the company to meet the convenience and market demands of its customers, allowing them to stay connected and adapt to the changing landscape.
More than just a shared space online, there was a lot to discover from this communal initiative, the most striking of the common threads is the shared focus of these brands towards sustainable design. Already a growing concern, especially of the younger generation, the thrust to being more environmentally and ecologically conscious was made more apparent in the midst of the pandemic, too. Most notably, despite having found some sense of normal after a few years, the desire to parallel progress in promoting sustainability online and off, became a foremost undertaking of the Bayo Group. So, when it was time to bring the dot com to reality, after of course, unraveling striking success with its e-commerce sites, www.styleshops.com.ph and www.telamnl.com, taking intentional steps on the path of sustainability was of prime consideration.
A multi-brand concept store in Glorietta focuses on sustainability through its commitment to design philosophies, responsible productions, and ethical sourcing of raw materials. Brands like Journey to Zero, Bayo, Tela, Viseversa, and Viseversa prioritize circular business models, sustainable fabric usage, and simple styles. The flagship boutique features repurposed décor, raising awareness and promoting earth-friendly consumer practices. Products are made with natural materials, locally produced, and recycled textile cut-offs, partnering with communities in Aklan, Argao, and Bulacan.
Entering the 200 sqm expanse that houses Bayo, Tela, and Viseversa, is an experience in itself. Here, you will immediately notice its wide use of marble, abaca, and other natural materials. But of these sustainable in-store practices, the flagship interestingly repurposes the Holiday 2022 display as barricades, mannequins using the aforementioned abaca, and recycled hangers. Apart from its sustainable multi-brand offering, this store is the beginning of Bayo Group’s efforts to seamlessly combine in-person and online shopping experience. Its multi-brand online shopping destination becomes more visible in the physical space, all made possible by interactive fitting rooms and application of online-to-in-store pick-ups.
In its launch, the unique story of each brand is on full display. Moving across brand booths where photo walls and snack stalls heightened seeing favorite pieces come to life, there were opportunities to win prizes by spinning the wheel and leaving a pledge for sustainability in the freedom wall. But aside from all the fun, nothing quite compares to seeing the celebration of Filipino heritage and ingenuity in full display. From Bayo fashioning change through crafted garments that proudly bear the mark of our rich culture, Tela powering through with its mission to redefine fashion’s impact through sustainable clothing and artisanal values, and Viseversa simplifying style for the modern woman with its “less is more” philosophy, the message was loud and clear: there is a lot more room to create stories of sustainability and substance and it all starts in this shared destination of purpose.
Bayo Group’s multi-brand store featuring Bayo, tela, and Viseversa is now open at the ground level of Glorietta. Shop online at www.styleshops.com.ph and www.telamnl.com, and follow @bayoclothing @tela.mnl @viseversainc on Instagram for more updates.
