Coach has appointed Korean artist and rapper Youngji Lee as its new global ambassador. Lee, who began her career as a rapper, gained fame after winning the reality TV series “High School Rapper” and the hit rap competition “Show Me the Money.” She also won the double title as the first artist to win both reality series. Lee’s music speaks to Coach’s Courage to Be Real message, encouraging people to embrace their true selves and inspire others to do the same. She will be featured in Coach’s Fall 2023 campaign.
“I’m thrilled to be an ambassador for Coach, a brand that I enjoy wearing and that inspires me,” said Youngji Lee. “I can’t wait to share what we’ve been working on together and excited to continue to share my story as part of our collaborations.”
“Youngji is someone who inspires others by being herself,” said Creative Director Stuart Vevers. “She reflects the spirit of confidence and self-expression that we champion at Coach, as well as our vision for a more inclusive fashion world through the Coach family.”
Youngji Lee has additionally starred in the TV game show “Earth Arcade” as well as her YouTube talk show “My Alcohol Diary.” In 2022, she also kicked off her first global tour and will be beginning her Asia tour starting the end of September in Taiwan, Singapore, and more.
