The arrival of 2021 marks the start of a creative multimedia journey for Salvatore Ferragamo.
We have been forced to stand still, but nothing can stop our eyes from travelling. Our luggage is light in weight but heavy in significance, because it is filled with passion, dreams and innovation. All aspects that make up this brand’s DNA and that have linked Ferragamo to the world of artistic experimentation and culture, ever since the boldness and ingenious courage of its founder.
This is why the brand has decided to collaborate with several young international creatives to develop a series of special projects during 2021. The first two chapters are Chinese New Year and Valentine’s Day.
For the Chinese New Year (12 February), Ferragamo has involved the London-based illustrator Charlotte Mei in a digital project that celebrates the year of the Ox and exclusive CNY products.
For Valentine’s Day, they have called on the Italian sculpture Davide Ronco, Charlotte Mei, the American collage artist Johanna Goodman, the Turkish digital artist MertKeskin and Dutch-born Ruth van Beek to create a series of multimedia artworks that will feature in the PatchworkofLove campaign.
The idea of a new beginning on the one hand and, on the other, the hope that is intrinsic in love. The theme linking both projects is tangible dreams and the collective need to share a positive future outlook.
