Furla celebrated the launch of the new Metropolis Remix—a bag against the gender gap in music—with an exclusive presentation featuring the renowned DJ and producer Silvie Loto.
The Metropolis Remix marks the fresh connection between Furla and Music, and it fosters a more equitable opportunity for women in the music scene. Globally only approximately 20% of music artists are female.
To deliver and support this message, Furla partners with She Is The Music, a non-profit organization founded by Alicia Keys in 2018, to increase the number of women working in music and to develop the next generation of women in music.
To sustain She Is The Music’s educational programs—all-women songwriting camps, mentorship programs, and the largest global database of women in music—Furla launches a call to action. Customers and brand supporters contributed to this mission with the purchase of a Metropolis Remix during Milan Fashion Week. Furla Group will pledge to donate an amount equal to the proceeds to the organization.
Guests in attendance for the evening included Bella Thorne, Ginevra Mavilla, Olivia Valin, Jessica Wang, Paola Alberdi, and Cinderella Balthazar.
Furla is located at Central Square BGC, City of Dreams, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s, www.trunc.ph, www.rustans.com, and Zalora.
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