By Dexter Francis de Vera
There is something nostalgic about birthdays being grand and fun-filled, just like our favorite jeans. Through the many eras and styles of the last century and a half, there has been one constant—the original blue jeans. This year marks the 148th birthday of the riveted pants—better known today as 501s—and Levi’s wants you to celebrate with them on May 20 also known globally as 501 Day. Dubbed “the fashion item of the 20th century” by Time magazine, the 501 jean has evolved through the decades to fit the style needs of the moment but has managed to remain emblematic of self-expression throughout. Straight leg and button fly, it’s the iconic blue jean embraced by everyone from factory workers, movie stars, rockstars, computer programmers, even Presidents, and to some of the most prominent voices in the movement space.
The celebration kicks off with a new campaign spotlighting on the new generation of Levi’s Originals wearers—Naomi Osaka, Hailey Bieber, Emma Chamberlain, Barbie Ferreira, Jaden Smith, Marcus Rashford, and Shai Gilgeous-Alexander. These seven purveyors of cool show us how they wear their favorite jeans, demonstrating a modern expression of what has made Levi’s 501 a cultural icon.
All of this will come to a head on May 20th, 501 Day with a full day of programming like Coffee Talk with Emma Chamberlain, Hailey Bieber and Barbie Ferreira on YouTube Live, Naomi Osaka and Marcus Rashford gaming on Twitch, YouTube Live performances from the Levi’s Haus featuring Kehlani, Eric Nam, Joyce Wrice, and Duckwrth, and a conversation covering everything from personal style to the history of the 501 on Clubhouse’s Culture Club featuring 501 Originals with a very special guest host.
And the fun doesn’t stop. In celebration of 501 Day 2021, Levi’s is having a 501 Day Denim Sale. All regular-priced bottoms get P501 off from May 19 to 23. Get your own pair of timeless jeans before they’re gone. Here’s to 148 years of providing effortless and original style.
For more news and updates on, visit www.levis.com. Follow @levis_ph on Instagram and @levis.philippines on Facebook.
