After selling more than 250.000 sneakers in more than 70 countries, the brand from Elche keeps overcoming new challenges. Its new store opening in Barrio Salamanca, Madrid (specifically in Velazquez 39) has been Hoff´s latest achievement.
Hoff´s place is more than a store, it is a creative space where workshops, artistic and social events will be happening.
Hoff´s new collection inspired in iconic places from all over the world is already available. You will find innovative models inspired in emblematic places such as New York or Vancouver. Moreover, the brand has recently launched its first collaboration with the recognized Spanish fashion designer Moises Nieto which will not be its last as more collaborations and surprises are coming very soon with many other artists.
Hoff has also launched a different concept of sneakers, the RIVER collection, inspired in the most famous rivers in the world. Formed by six models characterized by their minimal style and their simplicity, keeping always Hoff´s DNA. Another example is the ART collection, based in Museums which are shown in their shoe sole (Hoff´s main signature) and stands out for its bright and fun colors. These new models are incorporated to the sneakers series City, District, and Avenue inspired in cities and urban landscapes.
HOFF started being a brand that was dedicated to the female customer but, after many petitions and requests from the male side, the company finally launched sneakers for boys which had a great welcome.
Hoff does not only dedicate its efforts in making shoes. Their workshops and collaborations with artists are already common for its Instagram followers.
The collage workshop with the artist Pablo Thecuadro, the creation of a totebag with the artist Fede Pouso or the visit to Nave Oporto are some of the examples of passion that the company has for these type of creative events.
