Along with being one of the most successful, Novak Djokovic is one of the most popular tennis players. While he looks to set benchmarks on the court, he’s one of the most sought-after names by several brands across the world. One of those brands is Lacoste, which now has the World No. 1 as its brand ambassador.
Lacoste is proud to renew its partnership with tennis world number one Novak Djokovic until 2025. As part of the extension, Lacoste plans to include annual Lacoste x Novak Djokovic Collection, each developed around the style and performance needs of the Serbian star for on the court and off, around the Grand Slam tournaments every year.
“Novak is not only an exceptional athlete but also one of those great champions who have a wonderful spirit both on and off the court. Our meeting in 2017 was a real coup de coeur. His audacity, tenacity, and kindness impressed me and I am proud that we can continue our common adventure together and accompany him in his new challenges,” said Lacoste CEO Thierry Guibert.
Off the court, an authentic collaboration has been created between the French crocodile and the world number one. “I have a real connection with Thierry Guibert. We talk regularly, and I’ve felt his support at each key moment of my career. He even connects with my fan club on social media! It’s quite incredible to see all these different people around the world get together to give me their support!“, confides Djokovic.
The collaboration between Lacoste and Djokovic will continue to expand beyond apparel. In 2020, Lacoste opened the Etendart tennis court in Clichy, France, a court fashioned with geometric designs and with an image of Djokovic. Regularly welcoming school groups and youth associations, the success of the project in France has led Lacoste to plan an extension of the initiative, hoping to encourage diversity of tennis via additional international locations in the coming months.
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