Pioneering the pique polo, Lacoste is a sartorial trailblazer that has defined the preppy wardrobe as we know it today. After many years at the forefront of fashion, the crocodile logo finally found its way onto footwear in the 1980s—a move that has since redefined the concept of the casual tennis shoe.
Much like the classic polo shirt, Lacoste’s storied sneaker lineage has been shaped by clean lines with a distinct je ne sais quoi. For 2021, Lacoste proudly introduces a brand new silhouette to the street: the L001.
The L001 is Lacoste’s fresh take on an elegant everyday sneaker. As the naming suggests, this is a new shoe, registered by Lacoste as the first of its kind, a dynamic style with reinvention at its heart. The L001 takes Lacoste’s rich tennis heritage and twists it into a new and utterly modern shoe.
Revealed by the renowned connoisseur of both the streetwear and fashion scenes, rapper and Lacoste fan A$AP Nast radiates in the latest Lacoste footwear campaign. Tattooed on his chest or embossed on his sneakers, the performer always carries the spirit of the crocodile.
The key details are taken from treasures from the Lacoste archive; the Rene, the first-ever shoe created by Rene Lacoste, and a vintage racket from the 1980s. In familiar court style, the upper has been kept clean and minimal, while an angular triangular design on the lateral side nods to the ‘heart’ (where the handle meets the head) of the tennis racquet, invoking a sense of movement. Look closely, and you’ll notice tributes to details and motifs seen in classic sportswear throughout history—understated stripes, subtle pops of primary hues, and a crisp white foundation just to name a few.
As all-white sneakers should, the L001 lets the silhouette itself do the talking, opting for subtly branded hits such as the debossed logo toward the lateral heel, and a patch on the tongue. Down below, white midsoles are complemented with another pop of color such as court green, rich navy, light mahogany, plum, saffron, classic red, and mint on the outsole.
Safe to say, the L001 is an elegantly sporty package, that doesn’t lose sight of Lacoste’s central ethos. Dress ’em up, dress ’em down—the L001 is the next modern court classic.
The L001 is available at Lacoste stores, Zalora at https://zlrph.com/3AClV60 and lacoste.com.ph beginning September 8.
