London: To provide a virtual try-on experience in-store, technology company Zyler teamed up with UK department store Marks & Spencer. M&S introduced the technology to their locations in Oxford Circus and Harrogate, where the function was tested in conjunction with the clothing company Jaeger.
The introduction of this technology provides a personalized shopping journey where customers become the model. Shoppers add a head and shoulders photo and basic measurements to see themselves digitally in the Jaeger collection. Sales assistants guide customers through the process and give style advice.
CEO of Zyler, Alexander Berend, describes the partnership as “a wonderful opportunity to get customers excited about shopping in-store. Shoppers could see themselves in the entire Jaeger range, including items not in stock at that location, to find the best items for them”. He adds, “We are delighted to be working with such an iconic brand as Marks & Spencer to improve the shopping experience”.
