Philippine Fashion Week (PhFW) has opened its doors for collaborations with designers, business owners, and brands in seven territories where style is intrinsic. The new message, ‘Reinvent The Runway,’ challenges brands to rethink their next act, whether a slight or seismic shift. PhFW’s role is to help collaborators reimagine their next opportunity and provide a launchpad. The runway, which has been in business for over 28 years, is ideal for launching the next idea or phase in one’s business journey.
‘We need to remind people of the power of the runway,’ says Nikky Nicandro, PhFW’s new chief vision officer. And powerful it is. PhFW’s rebirth, marked by a successful launch at The Ayala Museum, celebrated its contribution to the style industry and a teaser of things to come: more collaborations underway.
The new PFW aims to excite business stakeholders within the seven style vectors, emphasizing that every great idea they have deserves a runway. The runway here denotes two pillar events each year plus a host of bespoke events in between, the concepts of which are wide open to the imagination – while considering a strong business push to create brand recognition and salience among a brand’s universe of customers.
PhFW’s new management team, with Nikky and Pris Santos, chief strategy officer, and their team, are seasoned brand and communications marketers for a very good reason: the new Philippine Fashion Week is rebuilt for a fresh way of managing the business of style.
Audie and Joey Espino, founders of PhFW, are keen to instill a lighthouse idea to guide the whole industry. It’s called the ‘Culture of Fashion,’ which has two critical components – the business of selling and a business attitude. This harsh certainty comes from Audie’s storehouse of experience: ‘Fashion is business. The brand and the design- if it doesn’t sell, it doesn’t build business. We won’t hear about it. Business needs capital, but how would you eat if you don’t sell?’ The warning cuts through the fabric of small and established brands and more so to the next generation of aspiring creators.
‘PhFW’s selection of collaborators is critical, starting with our fashion designers, who will show at the next event. Only those committed to growing their business by stepping into a broader stage cut,’ says Nikky, who personally sees through the deliberation process.
PhFW crystallizes for its collaborators the opportunistic times for any brand or talent to seek a new stage. When it’s time to amp your style, refresh your heritage, create relevant content, reach a much broader audience, expand your geographic footprint, be seen and heard in a new way, be experienced differently, and shine on a new platform – it IS the right time to reinvent your runway.
For collaborations, email info@philippinefashionweek.com, or to learn more about Philippine Fashion Week, visit its website, philippinefashionwekk.com, or follow its social media pages, Facebook (@philippinefashionweek) and Instagram (@phfashionweek).
