Leading global smart wearable brand, Amazfit announced today their latest partnership with HELIOT Emil as its Official Global Wearable Device Partner.
The brand partnership debuted during Paris Fashion Week at HELIOT Emil’s Spring/Summer 2022 runway show.
Where Fashion Meets Innovative Technology
Amazfit is the brand that encourages users to live their passions with infinite possibilities, also as a fashion-conscious technology accessory brand, Amazfit creates products that encourage its consumers to lead a healthy and active lifestyle.
During Paris Fashion Week, Amazfit combines fashion and technology to enable smart devices to become a vehicle of personal style that can be worn on or off the runway. Amazfit’s smartwatches, including the GTR 2, GTS 2e and T-Rex Pro, are built to help people take their first steps into smart fitness while looking super-stylish, and perfectly align with Heliot Emil’s unique fashion philosophy. “Never stop innovating and keep pushing the semantic dialogue within the creative industry,” quotes HELIOT Emil.
As a smart wearable, it’s important for your watch to look great as well as perform great if it’s going to complement your outfit. Amazfit GT series are easy to match with formal, leisure, and sports outfits & activities. The Amazfit GTS 2 features an AMOLED screen that rivals the best displays in the world. The 341 ppi pixel density makes the display clear, exquisite, and true-to-life, with vivid colors ensuring smooth readability.
Where Style Meets Health
The Amazfit GT 2 series are equipped with the latest self-developed BioTracker™ 2 PPG high-precision biological tracking optical sensor. Thanks to the powerful sensor engine, it truly realizes all-around health protection.
A PAI™ value is calculated by processing data about your heart rate, exercise time, and other complex health information with an algorithm. This value provides a customized health evaluation for each user based on their specific health data, offering everyone a unique experience.
“We’re excited to work with HELIOT Emil on this partnership, as we share the same vision that fashion should be stylish, practical, wearable, and useful. Aesthetically, the partnership coupled with the GT3 series will represent a new generation of fashion-forward consumers who value products that make their lives more efficient. The GT3 series will launch in October 2021, so stay tuned”, says Amazfit.
About Amazfit
Established in 2015, Amazfit offers smartwatches and bands from daily to outdoor sports use, and smart devices for sports and health like TWS earbuds, smart treadmills, and smart scales. Currently, Amazfit products hit the markets of more than 90 countries and regions, including the United States, Germany, Turkey, and Japan. In 2020, Amazfit had the largest share of the adult watch market in Spain and Indonesia. For more information, visit www.amazfit.com
About HELIOT Emil
Copenhagen-based HELIOT EMIL was created by brothers Julius and Victor Juul, paying homage to their great-grandfather, the brand’s namesake. Exploring the lines between form and function-driven by experimental approaches, HELIOT EMIL pushes the semantic dialogue within the creative industry.
A subversive Scandinavian and monochromatic aesthetic, combined with custom-developed materials, fabrics, and trimmings, HELIOT EMIL entices high attention to detail throughout every branch. Designer Julius Juul draws on thought-provoking themes and curiosity about creative expression reflected in every collection by HELIOT EMIL.
