The latest profit-for-purpose social commerce platform, combining virtual styling with conscious fashion brands. The mobile and web app is the first of its kind in Asia, enabling its users to look good, do good, and feel good.
Smthgood joins a sizable number of small to medium sized brands from Singapore, Indonesia, Australia, Philippines, Thailand, and Malaysia. The brands are linked with Smthgood’s values and have distinct tales to share.
What better way to ring in the Year of Rabbit with brand new sustainable offerings? If you must buy new, check out these ethical clothing brands that’ll make you a conscious green-friendly fashionista:
L to R: Mareike Dress in Cerise, Tsuma Blouse & Salma Shorts, Sorja Pants in Sahara & Salma Blouse in Capri
RŪPAHAUS (Australia)
At RŪPAHAUS, ethical and sustainable are the opposite of plain and boring. Through vibrant hues and bold details, RŪPAHAUS creates waves that push boundaries and challenge your perspective of traditional textile making crafts, and fashion. Take a look with your hands, and feel with your eyes the truth within the handwoven motifs and its natural hues derived from the earth. For each action is a thread weaved, interlacing traditions into stories.
L to R: Sophia Tiered Dress in Maya Blue, Bianca Dress in Peach, Florence Smocked Top in Blue
Róu So (Hong Kong)
Róu So is a Hong Kong-based contemporary fashion brand with a radical commitment to sustainability which launched in July, 2020. Róu So designs comfortable, effortless and chic silhouettes for women of all shapes and sizes using up/recycled and natural fibre fabrics. The brand name – “柔” pronounced “Róu” in Chinese means softly and gently in English- exemplifies our company’s mindset towards our products, customers and the planet.
L to R: Kali Wrap Dress in Rose, Yara Top in White, Vera Wrap Dress, Bria Wrap Dress in Mustard
Wray Crafted (India)
Wray Crafted is an ethical, small batch fashion label created to provide an alternative to fast fashion. A celebration of the rich culture and heritage of India, Wray Crafted’s designs are crafted in limited batches alongside artisan communities. Apart from exploring heritage print techniques through the fabrics they use, they also incorporate hand embroidery into every garment to add a little touch of the slow skills that are falling to the wayside.
L to R: Åsa Polo Shirt & Nilla Skirt in White, Lilly & Lykke Sports Bra in Sand, Sage Leggings & Cora Bicycle Shorts in Sand, Pia Sports Bra, Frida Crop Top & Ronja Shorts in Celadon
Outfyt (Singapore)
Outfyt is a sustainable activewear brand that was created for women to maximise their confidence when working out and beyond. As an eco-conscious brand, they produce timeless pieces that are well constructed and built to last. Outfyt’s designs are made in small batches in luxurious recycled fabrics, eliminating excess products and waste. They are made by recovering nylon waste – such as fishing nets from the oceans, fabric scraps from mills and carpets destined for landfills. With every purchase, 1% of profits are donated to Healthy Seas.
L to R: Emily Vegan Bag in Two-Tone Brown Spice, Margot Vegan Chain Bag in Spice Brown, Box Vegan Crossbody Bag in Cherry
Thamon (Thailand)
Thamon is an eco-design company creating pure fashion accessories from real tree leaves and leather alternatives materials. Thamon was founded on three pillars: sustainability, good design, and quality. They aim to deliver unique, high-quality, vegan, ethical, and cruelty-free products with a fashionable design. London is where Thamon was born, the company’s headquarters is now in Bangkok, Thailand.
L to R: The Sol in Yellow Cane & Black Mushroom, Elia bag in Dark Capuccino, The Diana in White
Capricho (Philippines)
Capricho is a whimsical journey. Their handcrafted leather bags evoke emotion and stir the soul. Dream-weaved by two friends from Aspen, Capricho is poised for play. As arbiters of adventure, Capricho celebrates the understated sophisticate and the curious wayfarer. Capricho was born during a family surf trip. While relaxing between waves, Laura Kaplan and Nicole Tarumianz discovered a mutual passion for adventure and a shared quest for the ultimate travel companion: a bag that embraces quiet luxury and elegant endurance.
