Hanging baubles mirroring the flicker of a warm fire, glittering from ear-to-ear at every celebration, gifts wrapped and filled with wonder. From the tree-topping stars at New York’s Rockefeller Center and Milan’s Galleria Vittorio Emanuele II, to this year’s presence at Annabel’s in London, to these quieter moments at home, Swarovski has always been intrinsically linked with the holidays.
Under Creative Director Giovanna Engelbert, the brand takes customers on a holiday journey at once elegant, playful, and cozy as it highlights three key holiday rituals: personal adornment, gifting, and home decoration.
“The holiday season is about coming together and, particularly after the past years, we are so proud to bring that sense of warmth to life through our holiday program. Our goal is to return to that sense of joyful magic that lives at the heart of the season,” says Giovanna Engelbert.
• Ritual Reunions to Re-ignite Memories. Swarovski Holiday awakens our inner child and captivates more than any other period the magic you see when you look into the light of a crystal, creating and re-igniting memories. From home décor to maximalist jewelry, the world of Swarovski is designed to support expressions of togetherness, confidence, and imagination – sentiments fueled by the brand’s 126-year history of craftsmanship and innovation.
• Self Adornment. For celebrations at home or out in the town, Swarovski jewelry is made for custom curation. Cover your wrists in constellations and channel the soft serenity of the silent night, or ring in the season and new year ahead in full, glorious technicolor – the choice is entirely yours.
• Home Decoration. When they sing ‘deck the halls,’ they’ve never seen them decked like this. Dazzling crystals in figurine, hanging ornament, and home décor forms refract the light to illuminate an otherworldly sense of wonder. Crystal snowflakes mix with gingerbread people and nature-inspired adornments for a dazzling dose of wonder.
• Gifting. When it comes to gifting, there is no greater present than one that truly reflects the personality of the recipient. Swarovski Crystal items are designed as building blocks of individual expression – they’re made to be shared and experimented with. Wonder is in the eye of the beholder.
• Giving the Gift of Crystal. Swarovski gives people the guts to truly be themselves and, for holiday, shoppers are asked to use their gut as their guide: how does each piece feel? How does it exude personality? As the crystal lifestyle builds, Swarovski offers up a curated selection of pieces to adorn and adore. Must-have holiday items include:
• Stella. Like light in the dark, this dreamy and distinct star-shaped jewelry family plays with proportion to create a blindingly beautiful impact for starlets and stargazers alike.
• Constella. Crystal constellations set on thin metal bars in unexpected combinations are as delicate as stardust in this jewelry family, bringing the cosmos to the everyday.
• Ornaments and Seasonal Symbols. Deck the halls with seasonal remembrances of togetherness and joy in the form of glittering hanging ornaments and figurines that add magic to any mantle display.
• Swarovski Characters. Collectible and beloved characters like Kris Bear and Mo & Ricci take on sweetly festive forms for 2021, each a miniature symbol of holiday cheer and levity.
The Swarovski World of Holiday Wonders collection is now available at Alabang Town Center, Glorietta, Newport Mall, The Podium, Powerplant Mall, SM Mall of Asia, all Rustan’s. To know more, follow @ssilifeph and @rustansph on Instagram.
