Tommy Hilfiger is thrilled to introduce the new chapter of Denim Progressed, the TOMMY JEANS initiative that advocates for progressive denim. The brand stays true to its hip-hop heritage and denim foundation by producing baggy pants and contemporary streetwear.
Baggy fits, New York City and hip-hop have always been relevant to TOMMY JEANS’ history. These long-standing connections are embraced in a 45-piece assortment of progressive denim and street styles. Unexpected design twists and contemporary baggy proportions make a statement in modern self-expression – as the brand continues to push forward what’s next.
Key items are the Aiden jean for men and the Daisy cut for women. Aiden features an oversized fit and drop crotch while Daisy sits low on the hips with a wide leg, putting a present-day spin on TOMMY JEANS’ prep heritage. Whether in a baggy fit, the iconic straight leg, a micro skirt or an oversized bomber, a wider denim range continues to play a central role providing consumers with the tools to fully express themselves. Denim is backed by the statement-making Chicago windbreaker, bold stripe tees, skate-inspired shorts and tees, and shiny bombers and pullovers.
The campaign is set in NYC and captures the essence of the city: energetic wit and grit mixed with its signature street vibe. Shot through a contemporary lens, items are featured on NY-natives highlighting the collision of 90’s prep mixed with today’s modern hip-hop style. Images by Nick van Tiem and the campaign video by Ben Fitzgerald are taken at basketball courts, skate parks, laundromats, apartment complexes and in front of convenience stores – all locations synonymous with NYC.
Denim Progressed is available on tommy.com and at select TOMMY JEANS stores worldwide.
Check out the @TommyJeans and #TommyJeans social channels to join the TOMMY JEANS community – a digital destination combining music, streetwear and culture.
