Pru Life UK has launched a campaign titled ‘Our Reason is You,’ featuring real-life client stories to demonstrate its commitment to its customers. The campaign highlights the company’s understanding of its evolving needs and delivering its promises through life’s most challenging moments. The first story is about a cancer-diagnosed mother who purchased a policy from Pru Life UK, allowing her to cover medical expenses and focus on her recovery and family.
Another story was about a dad who, through his Pru Life UK financial advisor, understood the importance of insurance and had chosen the proper protection plan to best cater to his daughter’s needs and wants.
Lastly, a pregnant mom appreciated her policy because she thoroughly understood its terms with the help of her financial advisor, enabling her to better prepare for her family’s future. These customer experiences inspire and motivate the company to fulfill its purpose of being lifelong partners and protectors of Filipino families.
As a testament to this commitment, over 8,000 claims were approved, and Php 1.9 billion in claims and insurance benefits for maturity policies were disbursed by Pru Life UK last year, based on the 2023 Selected Financial Statistics report to Insurance Commission1. Pru Life UK fosters a customer-centric culture among its employees through its Customer Day Series, focusing on initiatives that enable them to engage and immerse themselves in client activities.
By constantly listening to and understanding Filipinos’ changing needs, the company can provide relevant and inclusive financial solutions, such as the recently launched PRULifetime Income2. A limited-pay, whole-life participating insurance plan payable in 5 or 10 years, PRULifetime Income offers customers lifetime protection equal to 200% of the sum assured and guaranteed 5% annual payout for life3.
“In Pru Life UK, our reason is our customers. We leverage technology, expand our product offering, and empower our 38,000 agents to deepen our relationship with our customers. By providing an exceptional experience, they can rely on us as their number one trusted partner and protector,” Pru Life UK Chief Customer & Marketing Officer Allan Tumbaga shares.
Pru Life UK dominates the Philippine life insurance industry, securing the highest New Business Annual Premium Equivalent (NBAPE)4 of Php 2.36 billion and a total renewal premium income from variable life insurance products amounting to over Php 11.1 billion as of 31 March 2024, reinforcing its market leadership and dedication to Filipinos’ financial empowerment.
For more information on the ‘Our Reason is You’ campaign, please watch the video on Pru Life UK’s official Youtube account.
