The Prudence Foundation’s Cha-Ching financial literacy program has empowered over two million children worldwide, including one million Filipino students, with essential money management skills. Launched in 2011, the program has empowered children across 16 countries since its launch in 2011. Cha-Ching introduces children to key financial concepts of earning, saving, spending, and Donating through engaging animated videos, interactive games, and activities. The program also features Cha-Ching Money Adventures, an interactive online game that enhances students’ financial literacy through play. The achievement is celebrated as the Philippines observes National Children’s Month.
In the Philippines, Cha-Ching has taught basic money management skills to one million learners through Prudence Foundation and Pru Life UK’s partnership with Junior Achievement Asia Pacific and Junior Achievement of the Philippines and in collaboration with the Department of Education. This milestone highlights the program’s growing impact in the country and its commitment to fostering financial literacy among Filipino youth.
“Teaching children about money from a young age sets them on the path to making informed, confident financial decisions,” said Nicole Ngeow, Executive Director of Prudence Foundation. “This milestone is a testament to our commitment to empowering young learners and helping build a financially resilient future for communities around the world.”
Students from De La Salle Zobel with Cha-Ching’s money-smart band member, Zul, in a recent learning session!
The program’s success has been recognized globally, with prestigious awards such as the Silver Asia-Pacific Stevie Award in 2021 and 2024 and the Money Awareness and Inclusion Awards in 2022.
Check out the Pruthe Dance Foundation video series showcasing Cha-Ching’s global impact, its journey with beneficiaries, and hopes for continued success.
“The Cha-Ching program is part of our goal of building an inclusive, resilient, and sustainable financial future for many Filipino families. By teaching children how to manage money wisely, we are investing in the future of our communities.” Atty. Paul Mandal, Pru Life UK’s SVP and Chief Legal, Government Relations and Sustainability Officer, added.
Prudence Foundation and Pru Life UK invite parents, educators, and communities to explore Cha-Ching’s free resources at www.cha-ching.com to empower more children with the financial skills they need.
