Mega Prime Foods Inc. (MPFI) celebrated National Sardines Day by turning it into a month-long celebration. The company held events in key regions, showcasing the Filipino staple sardines in creative and interactive ways. The events began in Albay, covering areas affected by Typhoon Kristine. Following Albay, events continued in Tuguegarao, Cebu, Davao City Recreation Center, and Metro Manila. MPFI also provided relief support to families affected by Typhoon Kristine, highlighting its commitment to the community. The event showcased the company’s commitment to the Filipino staple and its role in providing affordable and nutritious food options.
On the official National Sardines Day, MPFI held a grand celebration at the Market! Market! in Taguig, with a lineup of executing activities inspired by the classic Filipino Fiesta – Perya! Inspired by the lively, colorful tradition of town carnivals, the event created a festive “Peryahan sa Bayan” vibe that delighted attendees, much like a traveling carnival that brings joy and entertainment from one town to another.
The fiesta-themed celebration featured fun and interactive booths that engaged visitors of all ages. Attendees experience games, win prizes, and discover new ways to enjoy Mega Sardines products through a hands-on experience. The event also included a unique DIY bar, where participants could mix and match various ready-to-eat ingredients with Mega Sardines products to create their own flavorful combinations, showcasing the versatility of this Filipino staple.
Esteemed guests from MPFI Marvin Tiu Lim, brand ambassador Judy Ann Santos-Agoncillo, popular food content creator Ninong Ry, and well-loved YouTube personality Cong TV graced the event, joining the festivities and connecting with fans. Their presence highlighted MPFI’s ongoing commitment to nourishing Filipino households and strengthening community bonds.
Founded in 1975 by William Tiu Lim with Wilmar Fishing in Bicol, the company expanded to Zamboanga in 1990 as Mega Fishing Corporation, supplying fresh fish to Manila-based canneries. In 2000, Mega Sardines entered the canned sardines market with a commitment to delivering the “freshest sardines in a can,” made possible by its innovative 12-hour catching-to-canning process.
Mega Sardines has grown into the country’s number-one sardine brand, starting with simple offerings. Today, it boasts a diverse product line, including Mega Sardines in Tomato Sauce, Spanish Style, Natural Oil, Extra Hot and unique variants like Mega Corned Sardines and Mega Fried Sardines in Tausi. Mega Sardines remains committed to bringing quality, freshness, and variety to Filipino families.
“For nearly five decades, Mega Prime Foods has been dedicated to delivering quality and freshness in every can. National Sardines Month is our way of celebrating not just the richness of Filipino cuisine but also the resilience and hard work of our people who make this journey possible,” said Marvin Tiu Lim of Mega Prime Foods, Inc. “As we continue to grow, we remain committed to nourishing Filipino households and supporting communities nationwide.”
The celebration continues on November 28 in Tuguegarao. Celebrate National Sardines Month and experience Mega Prime Foods, Inc.’s freshest and highest quality products in its official stores in Shopee , Lazada and Tiktok Shop. For more information, please visit megaprimefoods.com.ph.
