Shake Shack has just unveiled its newest location at SM North Edsa by erecting a hoarding that is themed after the great outdoors and stretching the entire length of the area.
An Urban Shack Garden
While Shake Shack’s humble beginnings as a hot dog cart were tied to a New York City art installation, Shake Shack’s commitment to supporting the local art community remains steadfast to this day. Throughout the various store openings in the country alone, the iconic New York burger joint has consistently supported and forged partnerships with both established and emerging local artists.
Continuing its tradition, Shake Shack collaborates with local graphic designer and illustrator Raxenne Maniquiz for the store’s construction hoarding. As a 2021 Young Gun Awardee, Raxenne’s artistry depicts a high appreciation of the native (and mostly endemic) flora and fauna with brilliant and bold color contrasts and deep, painterly strokes. Drawing inspiration from the heritage trees found in Metro Manila and Philippine flora and fauna, her hoarding design is a trippy and stunning visual walkthrough of Quezon City’s lush and vibrant environmental surroundings and open spaces, unbeknownst to many have long been a part of the city’s character. With its almost lifelike illustrations of lush and vivid greenery and flowers, the hoarding creates a vibrant backdrop for shoppers and diners alike in the country’s first SM Supermall.
I Spy at the Shack
More than a scenic homage to the country’s greeneries, the hoarding will also give patrons a chance to win exciting prizes through a game called “I Spy at the Shack”. Inspired by the children’s puzzle book “Where’s Waldo?”, the digital game will have Shack fans hunting for featured images that have been laid out in the hoarding design. Spot the correct item and participants can rack up weekly prizes until the end of the game. Lucky joiners who will complete the challenge will receive tickets for two to the Shake Shack Community Day, where they will have a chance to visit and dine for free before it opens to the public. Follow @shakeshackph on Facebook or Instagram for more details.
