The #SarapKatabiNgNagDowny campaign emphasizes the importance of keeping clothes fresh and odor-free. The campaign highlights the dangers of bad odor in homes, especially during the current weather. A couple of citizens learned the hard way with Downy’s “Law & Odor” campaign. One case involved Mavi Velasquez, son of Team Payaman member Marlon Velasquez Jr., who was arrested by a judge for a mabahong pambahay he owned due to an unpleasant odor emanating from his clothes.
The new Downy campaign highlights an important laundry fact that using only detergents is not enough to keep clothes fresh and odor-free, even on our pambahay. A handful of “momfluencers” shared their personal experiences on this, leading them to realize #SarapKatabiNgNagDowny.
Mom content creator Odille Dagooc, more commonly known as Momshie Odille shares about an unforgettable incident when her mother-in-law made a surprise visit to their home and embraced her children However, instead of a smile, her mother-in-law’s face turned into a stink face, as Momshie Odille’s in-law asked her, “Bakit ang baho ng damit ng mga anak mo?” The momfluencer was stunned and admitted that, back then, she was only using Downy on their family’s outside clothes. From that moment on, she decided that “lahat ng damit, dapat naka-Downy.
Ulya Nikita, also known as Mama Ulya, echoes the sentiment, stating, “I’ve been feeling good when I smell good, but perfume and ligo are not enough.” She emphasized that all her clothes have to be good-smelling, “not only my panlakad.” Other influential moms like Regina Capiral (Mommy Chin), Macy Naguit (Mommy Macy), and Janie Tan (Mommy Janie) also support the message that even pambahays deserve the freshness of Downy
Downy Sunrise Fresh features a classic, fresh fragrance with an explosion of floral notes. Meanwhile, Downy Garden Bloom presents a delightful scent that’s sweet, flowery, and refreshing. Both deliver long-lasting freshness (up to 24 hours, tested on terry towel with Downy Sunrise Fresh) and malodor prevention that makes clothes soft and easy to iron.
Downy Sunrise Fresh and Downy Garden Bloom are available in your nearest suking tindahan, a leading supermarket, and online on Shopee and Lazada.
