Ampverse Group, a leading gaming and entertainment ecosystem, has launched its new full-service, next-generation marketing agency, Ampverse Pulse. Ampverse Pulse is set to redefine how brands engage with rapidly growing gaming and entertainment communities across Southeast Asia, India, and MENA. The agency is based on Ampverse Group’s marketing solutions business unit, which has worked with over 300 global brands and game publishers, highlighting its products’ strong demand and effectiveness.
Ampverse Pulse will expand on the group’s current marketing solutions offering to provide a fully integrated solution for brands and game publishers spanning gaming influencer strategy and activations, gaming and entertainment IP partnerships, in-game advertising, user acquisition, media planning, gaming commerce partnerships, and white-labeled tournaments and events. Ampverse Pulse will benefit from Ampverse Group’s ecosystem, which includes a growing portfolio of owned and operated gaming and entertainment media assets, access to insights from 600 million followers from the Ampverse Group’s media assets, and more excellent network, including next-gen behaviors and purchase patterns derived from its commerce products, and a team of seasoned professionals with a proven track record delivering strategic planning and activations for over 300 clients targeting gamers.
Ampverse Group has seen exponential growth in brand partnerships across Southeast Asia, which it looks to build upon with Ampverse Pulse and introduce its services to India and the MENA region for the first time. Ampverse Group has a long history of forging successful partnerships with brands from various sectors, including Samsung, Coca-Cola, Burger King, Nivea, Grab, Nescafe, RedBull and Sony. The launch of Ampverse Pulse in the region will empower brands, offering even more integrated and effective marketing solutions to engage and unlock value from gaming and entertainment audiences. They are also poised to unlock the gaming community across the Middle East and North Africa and provide more touchpoints for brands to engage with.
Game publishers have also long trusted Ampverse Group’s ability to deliver results, thanks to its proven track record of helping publishers successfully launch their games and achieve top-ranking positions within local app stores. Ampverse Pulse will continue to build on this, expanding the reach and impact of these collaborations, where it has helped launch some of the most successful games to market along with new game updates, including Ragnarok Origin, Arena Breakout, and Genshin Impact.
Benj Dalmacio, Head of Business Development at Level Infinite, enjoyed the partnership and shared, “We are thrilled to have worked closely with Ampverse Group for Honor of Kings’ presence in the recently concluded PGDX Manila 2024. Their team has consistently demonstrated high professionalism, expertise, and dedication throughout our collaboration – helping provide a great experience to our community and the thousands of attendees during the event.”
“Ampverse Pulse is not just an extension of our marketing solutions offering but a next-generation agency that deeply understands youth culture given our gaming DNA. Ampverse Pulse is a testament to our commitment to serving the evolving needs of brands and game publishers wanting to deliver business results by being relevant to the next generation,” said Charlie Baillie, Chief Executive Officer of Ampverse Group. “As gaming continues to grow across Southeast Asia and the Philippines, this is an exciting time to be here. We want to be strategically positioned to provide Ampverse Pulse capabilities to brands to reach the more than 50 million gamers in the country,” Baillie added.
