Nickelodeon’s SpongeBob SquarePants is celebrating its 25th anniversary with an in-game take over from September 5th to October 2nd. The partnership features iconic characters like SpongeBob, Patrick, and Mr. Krabs, who have been reimagined as popular Brawlers. The launch content features actor, fan, and WWE legend John Cena. Brawl Stars players can download the game on iOS or Android to enter Bikini Bottom in the Brawl Stars universe. The partnership offers a nostalgic experience for Brawl Stars players.
Supercell, the developers of Brawl Stars, identified SpongeBob SquarePants as the perfect fit for the game’s humourous, high-energy action.
As part of the takeover, iconic SpongeBob SquarePants characters have been reimagined as Brawlers, including a muscle-bound El Primo SpongeBob and other fan favorites such as Patrick, Mr. Krabs, Squidward, and Sandy. Brawls will take place on the new Bikini Bottom game map, and unique, temporary power-ups will provide increased damage, like the Krabby Patty, Clarinet, and Kelp Soda. Meanwhile, themed game modes bring fresh gameplay and chaos, such as in Jellyfishing, where players battle to catch…you guessed it, jellyfish.
Supercell has teamed up with John Cena to helm its hilarious launch commercial. Known for his prowess in the wrestling ring, Cena brings his signature energy and charisma to the commercial, where he’s seen relaxing on a yacht and enjoying a session of Brawl Stars when his phone falls into the ocean.
John Cena said: “As a long-time fan of Supercell games and having watched SpongeBob for years, there was definitely a nostalgic component that drew me to the partnership. SpongeBob inside Brawl Stars is absolutely wild, and I’m all for it – it’s the epic entertainment tag team fans have been waiting for!”
Frank Keienburg, Brawl Stars General Manager, said: “Bringing SpongeBob into the world of Brawl Stars has been on our radar for a while. The worlds of Bikini Bottom and Starr Park complement each other well, and considering our community’s love for SpongeBob memes, we were confident our players would like to see a collab happen! It’s been super fun to see our team bring this to life and be part of this special 25th anniversary for the SpongeBob franchise.”
Doug Rosen, SVP of Games and Emerging Media, Paramount, said: “Bringing SpongeBob SquarePants into Brawl Stars is an exciting opportunity to unite two beloved franchises with vibrant communities. We know fans will love playing as the cast of characters from Bikini Bottom in the fast-paced world of Brawl Stars, and we can’t wait to see how they play and explore.”
Players worldwide can download Brawl Stars on iOS or Android, joining SpongeBob and the rest of Bikini Bottom for a splashing good time.
