GREY GOOSE Vodka, a pioneer in ultra-premium white spirits, has introduced its latest innovation, GREY GOOSE Altius, in Singapore. Inspired by the French Alps, the vodka is hand-crafted using a minus 24-degree glacial filtration system, capturing the natural wonder of the mountains in every bottle. The brand will be available at MO BAR, at Mandarin Oriental, Singapore, during its Shuckin & Stirrin evenings on Tuesdays. Guests can enjoy half a dozen oysters with free-flow Martinis, with the option to upgrade to GREY GOOSE Altius for an additional $38++, with a complimentary caviar bump.
“As the quintessential French vodka, it was an obvious choice for GREY GOOSE to draw inspiration for our next great innovation from one of the most admired earthly wonders in the country,” said GREY GOOSE Cellar Master, Francois Thibault, who is visiting Singapore in late February to coincide with the release. “For Altius, we worked to develop a liquid with processes reminiscent of the rare phenomena that naturally occur at the high-altitude temperatures in the Alps to bottle the glacial smoothness that the mountains are admired for, capturing this alongside the soft minerality of the alpine water.”
GREY GOOSE Altius was created with processes inspired by the extraordinary, natural effects of high-altitude crystallisation that happens at blistering glacial temperatures to yield a remarkably smooth vodka. This expression of GREY GOOSE, produced in a limited quantity, is distilled from French winter wheat, and for the first time, blended with spring water sourced from the majestic French Alps.
The alpine water in GREY GOOSE Altius begins its journey in the clouds atop Western Europe’s peaks before winding through crystalline rocks to a pristine, pure alkaline aquifer. After being blended, GREY GOOSE Altius is filtered at -24 degrees Celsius, resulting in a glacially smooth taste and velvety mouthfeel. On the palate, GREY
GOOSE Altius is best described as complex with delicate alpine minerality, soft green apple notes and a unique earthy undertone. With design elements at the punt of the bottle that mirror the windswept peaks of the great mountain range, the GREY GOOSE Altius bottle, and the liquid within, is a testament to unmatched craftsmanship and the unfaltering power of nature.
“Luxury is thriving, and we’re seeing a real push towards people appreciating ‘new’ innovations and being more adventurous with their drinking habits,” explains Joe McCanta, Global Director of Brand Experience, GREY GOOSE. “Certainly consumers today are drinking less but better quality. As one of the cocktail capitals of the world, we know that Singapore’s drinks enthusiasts have a sophisticated palate and a love of exquisite sipping spirits, and we can’t wait to share GREY GOOSE Altius with them.”
Every batch has been reviewed by Thibault himself and then, as another mark of GREY GOOSE Altius’ singularity, hand-bottled and produced in a limited run with each bottle individually numbered so you know you’re sipping a truly unique masterpiece. GREY GOOSE Altius is designed to sip in a sophisticated style neat, deeply chilled, or over ice.
GREY GOOSE Altius will be available at the following bars: 1880; HighHouse, Nova; CÉ LA VI Singapore; The Whisper Room; Dashi Go-Go; Martini Bar; BRIX; Marcy’s; MO Bar, Mandarin Oriental, Singapore; Sushi Samba; Baia.
