With the introduction of the brand new Modess Long, the fashion brand also introduced BINI as brand ambassadors. A lot of young Filipina women look up to the members of the burgeoning all-girl P-Pop group BINI, making them the ideal collaborator.
In the latest Modess commercial, BINI shared the importance of having Modess Long as a reliable period partner during red days. This is especially true as the world is now opening—teen girls are back having face-to-face classes, meeting in person to hang out with their friends, and making beautiful memories together. With its fastest absorbing long pad, Modess aims to inspire and encourage teen girls to be more confident as they go out and to let go of the concerns and worries that come with having their period.
“We are very excited to have BINI as our newest ambassadors for Modess. These girls embody what it truly means to be a Modess girl—inspiring, confident, and brave. These are attributes that we want every teen girl to possess, and we do not want their period to hinder them in achieving their goals and dreams,” Alexandra Burgos, brand manager for Modess, Johnson & Johnson Consumer Health Philippines.
Aiah, Sheena, Maloi, Colet, Stacey, Gwen, Mikha, and Jhoanna are equally ecstatic to be the newest addition to the Modess family. When asked what they are excited about in their journey with Modess, Aiah, one of the group members shared, “We’re really looking forward in being more open about our period journey with our fans. In a way, we hope that we can encourage our fans to choose the perfect long pad, especially now that we are all starting to go out more. We want to inspire them that they can be confident to move more with Modess Long even when they have their period.” Mikha, another member of the group, added that it is extra challenging to be a teen, especially when you have your period in this post-pandemic era, “Mas mahirap talaga ngayong for us girls lalo na lumalabas na tayo ng mas madalas. Dati, puro online o virtual meet-ups lang sa bahay. Ngayon, siyempre na-miss natin makipag kita sa friends, ang tagal natin hindi nakapanood ng live concerts, o kaya mag-aral sa classrooms. Ngayon, mas nakakatakot na kung may duda ka sa sanitary pad na suot mo kasi nasa labas ka na. That’s why we are very happy to be a part of the Modess family—dahil #WalangDudaWithModessLong.”
“The all-new Modess Long is the fastest absorbing pad, now made*longer! This is perfect for teen girls and GenZers’s lifestyle, since they’re more active and they are braver in going out and engaging in activities they missed the past two years. Kaya naman, wala na talagang duda kahit may period with Modess Long,” added Alexandra Burgos, brand manager for Modess, Johnson & Johnson Consumer Health Philippines.
Modess Long is available in leading supermarkets and drugstores nationwide. You can also get your favorite Modess products online through the official Johnson & Johnson Lazada and Shopee pages.
To watch the latest Modess commercial with BINI, visit Modess’ official Facebook page at https://www.facebook.com/modessangelsofficial or follow our social media accounts at @modessph on Instagram and Titkok.
