McDonald’s infamous burger bandit, the Hamburglar, has partnered with spinal health awareness organization Scoliosis Philippines to raise awareness through a viral TikTok campaign. The #StripesFitCheck campaign, which involved Filipinos wearing their best-striped shirts, aimed to detect signs of scoliosis. The campaign featured celebrities like Catriona Gray, Carla Abellana, and Inka Magnaye, reaching 46 million social media impressions, making scolio detection easier. The partnership between McDonald’s and Scoliosis Philippines has raised awareness about the importance of scoliosis detection.
But here’s where things got interesting. Eagle-eyed netizens couldn’t help but notice that the Hamburglar’s iconic outfit resembled the campaign’s stripes. Before anyone could say “RRROBBLE,” social media was already abuzz, and netizens started tagging McDonald’s Philippines on Catriona Gray’s TikTok account, mentioning the similarities to the striking striped hamburger-loving burgler we all know and love.
McDonald’s Philippines, never one to miss out on joining movements that can help improve the welfare of the local market, seized the moment. They unleashed a TikTok video starring none other than the Hamburglar himself. The notorious burger thief broke character (and probably a few laws) to deliver this cheeky message: “Thank you for tagging me! You like my striped fit, huh? They aren’t just for cool fits—they can also help you spot signs of scoliosis. RRROBBLE! It’s easy! Do the #StripesFitCheck with me!”
This simple effort created a significant impact, with the campaign taking an unexpected detour into new territory and opening a whole new audience to the importance of scoliosis awareness.
This collaboration is set to supercharge the #StripesFitCheck campaign, blending Scoliosis Philippines’ medical know-how with McDonald’s willingness to join the trend for health awareness.
