KitchenAid Cookware Launches In The Philippines

KitchenAid, a renowned American brand, is launching its cookware collection in the Philippines, marking a new chapter in its culinary journey. The brand, known for its craftsmanship, durability, and design, offers a wide range of products to empower kitchen enthusiasts, from home cooks to professional chefs. KitchenAid’s cookware is designed to perform and last, adding excitement to every cooking journey and helping people enjoy the creative process. The collection aims to turn small cooking moments into precious memories and opportunities to connect with loved ones.

KitchenAid’s cookware collections are thoughtfully crafted: they’re free from PFAS, PFOA, lead, and cadmium, ensuring no toxic fumes are released during cooking. This future-proof approach guarantees a healthier and safer kitchen environment, aligning with KitchenAid’s dedication to providing innovative and trustworthy kitchen solutions.

Jeff Peh, The Cookware Company – Sales Manager of KitchenAid Cookware, quipped, “This isn’t just about delivering high-quality cookware—it’s about eliminating harmful man-made chemicals that have likely accumulated in our bodies, ensuring that no toxic fumes are released while cooking. It’s a step towards making every kitchen not just a place of creativity but also a haven of safety and health.”

Everyone has their style and preferences when cooking. That’s why KitchenAid introduces six different cookware collections to choose from, each with its unique features and benefits:

Classic Forged Aluminum: An easy-to-use collection with a timeless design featuring an extra thick forged base for even heat distribution and a healthy ceramic non-stick coating for easy food release and a fast clean-up.
Classic Stainless Steel: A beautiful range featuring a heavy-gauge stainless steel induction base with an aluminum core for fast and even heating. The healthy ceramic non-stick on frypans and woks guarantees easy food release and a quick clean-up.
Forged Hardened Aluminum: Lightweight yet strong, this collection is made from heavy-gauge hardened aluminum for extra durability and scratch resistance. The healthy ceramic non-stick coating guarantees easy food release and a fast clean-up.
Multiply Stainless Steel: This uncoated range features a heavy-gauge stainless steel body with an aluminum core for fast and even heating. Durable curved rims guarantee drip-free pouring and sealed edges prevent corrosion for a lifetime.
Cast Iron: A robust, durable, yet elegant collection of high-quality cast iron. It retains heat exceptionally well, perfect for searing, browning, braising, and long-simmering.
Steel Core Enamel: This cookware has a heavy gauge steel core for excellent heat retention – perfect for long-simmering soups or sauces. The multi-layer enamel is non-reactive and acid-resistant for optimal taste preservation.

KitchenAid Cookware was tested at the official launch event at Sarsá Kitchen + Bar in Rada, Makati. Award-winning Chef JP Anglo, renowned for his innovative approach to Filipino and Asian cuisine, led a live cooking demonstration featuring restaurant-quality dishes masterfully prepared using select items from the collection.

First, Chef JP used the Wok from the Classic Forged Aluminum collection to create velvety salted egg prawns paired with fragrant egg fried rice. Following this, he turned to the Casserole from the Multiply Stainless Steel collection, whipping up melt-in-your-mouth braised beef short ribs kaldereta—a homage to homegrown flavors. Finally, he chose the Classic Forged Aluminum Round Grill Pan and Forged Hardened Aluminum Frypan to whip up a decadent chorizo truffle cheese and runny eggs on toast.

Throughout the cooking process, Chef JP showcased the versatility and durability of KitchenAid Cookware, demonstrating its fast, even heating and ease of use that elevate every dish to perfection.

Overall, the exhibition brought together passionate individuals who value quality in cooking. KitchenAid remains a trusted companion for both seasoned and novice makers, offering innovative solutions that turn every cooking session into a fun and exciting adventure.

KitchenAid Cookware will be exclusively distributed in the Philippines by Rustan Marketing Corporation. It’s an exciting next step, says Ginger Dela Fuente, Division Manager of KitchenAid Cookware Philippines at Rustan Marketing Corporation:

“KitchenAid has been synonymous with providing kitchen solutions to homes from generations to generations. Now, we are very proud to introduce the KitchenAid cookware line – adding assortment to the brand which is being welcomed in Filipino households. Trusted by passionate home chefs, KitchenAid Cookware is the perfect companion to boost culinary creativity and fun cooking at home.”

KitchenAid Cookware is now available at the following retail locations: