Amara Singapore has completed the first phase of its room refurbishment following its comprehensive brand redesign for its flagship Singapore properties. The transformation was crafted in collaboration with renowned hospitality design firm Studio HBA, a division of Hirsch Bedner Associates. This marks the hotel’s commitment to offering unparalleled comfort and experiences to guests, enhancing their stay in a home away from home setting.
“Amara Singapore has seen immense transformation in the past 38 years since it was established in 1986. Evolving alongside Tanjong Pagar over the past four decades, we have adopted a design philosophy that pays homage to the hotel’s culturally rich environs,” said Dawn Teo, Senior Vice
President of Amara Hotels and Resorts. “This refurbishment is not merely a routine exercise of upgrading but a reinvigoration of our commitment to luxury and innovation while not losing sight of our roots as one of the first hotels in Tanjong Pagar to cater to business travellers.”
Amara Singapore’s guestrooms have been crafted to reflect the evolving profile of the modern traveler. All 389 newly redesigned rooms at Amara Singapore have undergone sophisticated enhancements that reflect the hotel’s function as a sanctuary from the hustle and bustle of the city for guests.
The new design captures the hotel’s role as the vibrant social epicenter of the neighborhood. Amara Singapore and Studio HBA have drawn inspiration from the vibrant gamut of cultural relics in the hotel’s vicinity. These include the traditional hawker stalls at Tanjong Pagar Plaza built in 1976, conserved shophouses throughout the Chinatown Historic District dating back to the 19th century, and heritage trees in the nearby Duxton Plain Park.
The guest room corridors at Amara Singapore offer a tactile journey through the area’s rich historical charm. Intricate wallcoverings are inspired by the textured alleyways of neighboring shophouses, seamlessly blending past and present. This motif continues into the guestroom, where earthy and natural textures inspire the selection of materials. Light and dark timber laminate, tan leather, and black metal complement each other. The bathrooms feature handcrafted porcelain tiles, evoking the charm of those found in traditional shophouses and adding an artisanal touch to the interior.
The interplay between wood, earthy material, and green accents is a symphony of design elements from the iconic historical stalwarts in the vicinity. This is further encapsulated by the lamps curated for each room, with their lamp shades evoking the quiet elegance of Chinese calligraphy and art throughout the Chinatown Historic District.
“We are thrilled to extend our long-standing partnership with Amara Singapore, having worked together on the hotel’s first refresh back in 2000,” said Joris Angevaare, Partner at Studio HBA. “We sought to design a space that resonates with the soul of the Tanjong Pagar neighbourhood, and our collaboration with Amara Singapore empowers us to go beyond simply creating a luxury hotel offering. Amara Singapore thus stands as an amalgamation of experiences defined by community, nuance, and diversity.”
Accommodating the dynamic needs of modern travelers today, guestrooms at Amara Singapore have been tailored to accentuate each guest’s stay, whether for business, leisure, or a blend of both. Each room has a workstation and chaise lounge, ensuring the coexistence between relaxation and productivity.
Sustainability initiatives are also embraced to preserve our environment for the next decades of travelers to come. Each room comes with an energy-efficient air-conditioning system and energy-efficient motion sensor lighting. An in-room filtered water tap system has been installed to provide guests fresh drinking water. These eco-friendly features seamlessly integrate with the room’s decor, echoing the area’s cultural heritage through traditional Chinese motifs, including lanterns, calligraphy, and rich timber accents.
As part of the reopening, Amara Singapore has launched a ‘Welcome Home to Amara Singapore‘ room package to express gratitude to their guests for their continued support throughout the year.
