Home Credit Philippines, the country’s leading consumer finance company, has won three Asia-Pacific Stevie Awards. The company won gold for ‘Innovation in Product Placement,’ ‘Innovation in Paid Media Planning and Management,’ and a bronze for ‘Innovation in Cross-Media Marketing.’ Home Credit Philippines aims to provide Filipinos with financial options and implement creative executions to penetrate its target market effectively. It is one of the seven Philippine companies to win more than two gold trophies at the regional awards.
HCPH bagged the Gold Stevie® Award for “Innovation in Product Placement” for its Summer Campaign 2023: “Summer You Dasurv!” specifically for its weather-triggered programmatic ads. This campaign pushed HCPH to be the preferred loan partner for Filipinos seeking affordable cooling appliances during summer. Home Credit pioneered the programmatic innovation where ads were being served depending on the temperature and time of the user’s location and device.
HCPH earned the Gold Stevie® Award for ‘Innovation in Paid Media Planning & Management’ and the Bronze Stevie® Award for ‘Innovation in Cross-Media Marketing’ for its Holiday Campaign 2023: Laban Para sa Life Goals.
Noteworthy aspects of the campaign included efficient media placements tailored to segmented audiences and strategic platform selection to achieve significant reach and conversions. The campaign also involved seven digital platforms, six out-of-home formats, and a nationwide, region-specific radio campaign.
“Home Credit is dedicated to being the Filipinos’ financial ally. These achievements underscore our unwavering commitment to excellence and innovation in the ever-evolving marketing landscape. As we welcome a new decade of servicing our customers, we’ll continue to adapt to the changes in their behavior so that we’ll be able to reach them and provide them financial assistance anytime, anywhere,” Leyan Moncera, HCPH’s Head of Digital Marketing, said.
The APAC Stevie® Awards, a premier international business award-giving body that covers 29 markets in the Asia-Pacific region, aims to recognize marketing innovation across various industries. The 2024 APAC Stevie® Awards winners convened at the gala awards banquet on Friday, 24 May, in Manila, Philippines.
To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts. Customers are also encouraged to download the My Home Credit App on Google Play to learn more about the latest promos and see what’s new in Shopping Mall Philippines.
Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).
