The Department of Tourism (DOT) has expanded its Tourist Assistance Call Center (TACC) to provide Korean-speaking support to tourists starting in February. The expansion aims to improve service for South Korean travelers, the country’s largest source of inbound tourists. The dedicated Korean-speaking agent is available Monday to Friday from 8:00 AM to 5:00 PM (Philippine Standard Time).
“As South Korea continues to be our top inbound market, this initiative ensures that Korean travelers can easily access assistance, allowing them to fully enjoy the warmth, hospitality, and attractions that make the Philippines a destination to love,” stated Tourism Secretary Christina Garcia Frasco. “In alignment with President Ferdinand Marcos Jr.’s vision of a digitally empowered government, the DOT is dedicated to improving its platforms to deliver accessible, efficient, and world-class service to all tourists, both domestic and international.”
This enhancement aligns with the government’s broader goal of digitizing public services, promoting a seamless, responsive, and tech-driven approach to tourist assistance.
The TACC has facilitated over 13,502 transactions as of January 30, 2025, servicing tourists from 71 different nationalities, with the Philippines, the United States, and Australia being the most represented. Common inquiries include general tourism questions, travel and tour services, DOT accreditation, and career opportunities.
A flagship program of the DOT under Secretary Frasco, the TACC was recognized as one of Asia’s premier customer support platforms, and was recently awarded the “Best in Service – Customer Support (Regional Level)’ award at the prestigious Asia Best of Best Awards 2024 at Westin Dubai, Mina Seyahi Beach Resort & Marina, Dubai UAE.
In its ongoing commitment to tourist convenience and inclusivity, “the DOT is working to expand multilingual support services including Mandarin and other languages for a more diverse range of travelers. We understand the role of language accessibility in creating a smooth and enjoyable travel experience,” added Secretary Frasco.
In 2024, the Philippines welcomed 1,574,152 visitors from South Korea, representing an 8.1% increase from 1,455,977 arrivals in 2023. This figure also indicates a 2.5% growth compared to the 1,539,402 arrivals in 2019, demonstrating a complete recovery that has surpassed pre-pandemic levels. South Korea remains the Philippines’ largest source of foreign visitors, capturing over 26.46% of the total tourist arrivals.
For seamless and responsive assistance, tourists can contact the TACC through various platforms. The DOT emphasizes the updated mobile hotline at +63 954-253-3215, ensuring a more efficient communication channel for travelers. Additionally, landline users can reach the center via 151-TOUR (151-8687), while inquiries can also be sent via email at [email protected]. For real-time assistance, travelers may connect through Facebook Messenger at the Department of Tourism – Philippines or utilize the Click2Call and Live Webchat services available on beta.tourism.gov.ph.
