After being cooped up at home for most of the summer in the past 2 years, kids deserve a summer full of fun and adventure, and Ayala Malls is bringing this to them at the launch of Redraw Your Summer program in collaboration with Cartoon Network. Just in time for the school holidays, malls will be transformed into a world of themed destinations for kids to explore their creative sides. Four pillars called Craft Your World, Move Your World, Create Your World, and Imagine Your World will be home to a variety of themed workshop activities featuring arts, crafts, theater, and dance.
The Amazing Creativity Camp collaborates with esteemed local learning organizations—Steps Dance Project, SOFA Design Institute, Mind Museum, Global Art Philippines, and Make Believe Productions, with Crayola as the official creativity partner.
Running from May 1 to June 30, the program kickstarts an official meet and greet with iconic Cartoon Network characters. What’s more, kids can participate in the design of a week-long community floor and wall art mural at Glorietta, Alabang Town Center, TriNoma, and other select Ayala Malls.
“We can’t wait to welcome families back. Kids are going to love all the activities we have planned for them. Together with Cartoon Network, we’ve designed a full program that entertains through artistic expression—it promises to be plenty of fun,” shared Tintin Enriquez-Yabao, Ayala Malls Consumer Marketing Head.
• Craft Your World. SoFA Design Institute is the Philippines’ leading educational institution committed to the art and business of design, with Amina Aranaz at its helm. SoFA Design Institute continued its vision amidst the pandemic by creating the SoFA Collaborative Remote Experience through Art & Transformative Education or SoFA C.R.E.A.T.E. This was designed to push for creative and holistic growth while upholding the institution’s values to produce Design Leaders.
As the world slowly returns to normal, SoFA Design Institute has jumpstarted its in-person fashion design workshop in collaboration with Ayala Malls. They will encourage kids to jazz up their summer style by crafting their own Steven Universe-inspired Crystal Gems mask lanyard, colorful headgears, Power Puff Girls & Teen Titans-inspired Hero T-shirt, and Adventure Time-inspired out-of-this-world Tote bag.
These fashion design modules will be offered in participating malls: Glorietta, Alabang Town Center, TriNoma, Greenbelt, and Market Market. Apart from the workshops, Cartoon Network will also be providing Tom & Jerry, We Bare Bears, and Tweety-inspired crafting sheets that can be printed out and done by kids who would not be able to join the workshop.
• Move Your World. Led by Sofia Zobel, Steps Dance Project takes pride in developing young Filipino talents. As one of the most innovative and creative dance studios in the country, they offer state-of-the-art facilities, highly trained dance instructors, and a variety of dance courses for different age groups and levels of ability. Top dance scholars of the Steps Scholarship Foundation provided singularly arresting backdrops or interludes to the occasion. This deliberate effort is what sets Steps Dance Project apart. Because their dancers are artists who believe in skill, integrity, and discipline, they can ensure top-caliber dancing and professionalism.
Steps will tap instructors from each mall’s community to inspire and teach kids how to groove to the beat of We Baby Bears Theme song, The Bha Bha Song by T.R.I.B.E. (트라이비). Steps will hold workshops for Glorietta, Alabang Town Center, TriNoma, Greenbelt, Market Market, UP Town Center, Ayala Malls Cloverleaf, and UP Town Center. At the same time, Marquee, Abreeza, and Solenad will team up with community partners for dance and martial arts workshops.
• Create your World. Global Art is the largest international art enrichment program for children as young as 3 years old. Established in 1999, they’ve been implementing learning methodology and creative art enrichment programs throughout the globe ever since, including 13 different locations around Metro Manila and VisMin.
Global art will hold art workshops at Alabang Town Center, Glorietta, Ayala Malls Manila Bay, Abreeza, and Greenbelt, while U.P. Town Center, Solenad, Ayala Malls Serin, Centrio Mall, and The District Imus will work with various artists and relevant organizations. Here, kids will discover the artist in them by painting/coloring their favorite Cartoon Network character.
• Imagine your World. Make Believe Productions is one of the leading creative arts partners of schools and community groups and is composed of seasoned theater actors & coaches. Committed to weaving magical experiences through storytelling, theater, and the creative arts, Make Believe Magic Makers is passionate about ushering children into worlds of whimsy, wonder, and adventure through imagination and creative play.
Young ones will get to explore the world of pretend play with theater workshops at Alabang Town Center, Glorietta, Trinoma, Manila Bay, Feliz, and Market Market in partnership with Make Believe Productions. Themes consist of We Baby Bears Parrot Pirate Adventures and Teen Titans Go Save the Justice League!
Meanwhile, the Mind Museum will partner up with Glorietta, The District Imus, Marquee, and Harbor Point to provide science show workshops for kids who want to learn more about science in a fun and interactive way.
There’ll be plenty of ice cream, giveaways, and mascot meet & greets featuring characters from Cartoon Network’s most famous series: We Bare Bears, Ben 10, The Powerpuff Girls, Adventure Time, and The Amazing World of Gumball.
“This year, we will empower kids to rediscover the fun of summer while honing their skills and making new friends–all within the safe and secure space Ayala Malls offers,” said Eunice Velasco, Ayala Malls Marketing Director.
Families looking to get their kids out of the house and kick things up a notch this holiday season should visit www.ayalamalls.com and check the full details of your closest mall.
Follow @iloveayalamalls and @cartoonnetworkasia on Facebook and Instagram. Don’t forget to share all your Redraw Your World moments by using the hashtags #AyalaMalls #WhereAmazingIsReal #CartoonNetwork #RedrawYourWorld #AmazingCreativityCamp
