The Philippine Trade Training Center – Global MSME Academy (PTTC-GMEA) has launched the OBRA Design Masterclass Program, a specialized furniture training and mentorship initiative under the Department of Trade and Industry. The program aims to elevate local talent in the furniture and creative industries by integrating advanced technologies, sustainable materials, and innovative creative processes, thereby elevating Filipino furniture design standards.
“In the OBRA Design Masterclass, there will be training programs from mind setting, design thinking, market-driven designs, creative process, design phase, and prototyping. We will be witnessing the participants’ progress from the raw materials to those worth selling to the international market,” PTTC-GMEA Executive Director Nelly Nita Dillera said.
The program also aims to address challenges faced in the industry that affect Filipino furniture makers’ creativity and product development. Dillera cited escalating costs of imported raw materials and the competitive landscape amid rapid development on both local and international fronts.
Moreover, according to Ruby Salutan, Executive Consultant of Cebu Furniture Industries Foundation, Inc., a critical challenge the program intends to deal with is the emigration of professionals, including skilled furniture designers, from the country. OBRA Design Masterclass focuses on cultivating a cohort of young designers capable of seamlessly entering and contributing to the industry.
DTI-Competitiveness and Innovation Group Undersecretary Rafaelita Aldaba highlighted in her keynote speech the pivotal role of design in shaping a product’s value, influencing consumer perceptions, demand, and market positioning, which generates value in the furniture landscape.
“In an increasingly competitive market environment, design stands as a key differentiator. Beyond keeping pace with design trends, our designs must also align with emerging consumer preferences encompassing eco-friendly materials, digital technology integration, and responsible sourcing,” Aldaba said.
The program sessions will take place simultaneously across three locations: Pampanga, Cebu, and Manila. Participants will have the opportunity to refine their skills and capabilities in crafting designs and prototypes, guided by industry-renowned furniture designers such as multi-awarded industrial designer Kenneth Cobonpue and industry partners like the Chamber of Furniture Industries of the Philippines, Cebu Furniture Industries Foundation, Inc., and Pampanga Furniture Industries Foundation, Inc.
The program comprises three phases: the designer’s phase, providing participants with training in planning, execution, evaluation, and tools; the program consultancy phase, involving participant-companies in product development planning; and the designing for the market phase, where participant-companies engage in an international event, notably the Philippines International Furniture Show in March 2024.
The OBRA Design Masterclass Program sessions are scheduled to commence in the second week of December 2023. For more information, visit the DTI-PTTC Facebook page or www.pttc.gov.ph.
