Lush was first awarded the trademark for bath bombs on 27th April 1990 after being invented by Lush Co-founder and Product Inventor, Mo Constantine in her shed in 1989. Although previously unknown, the term ‘bath bomb’ is now so widely adopted it has been added to the Oxford Dictionary. The trademark has since expired, but the joy of escaping into a vortex of steaming colour is more widespread than ever. It could be the colour, fragrance, #bathart, or sheer relaxation, this iconic Lush invention has taken on an identity of its own: bath bombs have earnt a place in the cultural zeitgeist.
Over this challenging and transformational few years, Lush was inspired by the increase of awareness internationally about the power of incorporating bathing into one’s wellness routine. Bath bombs transform the humble bathtub into a portal to another world – be that one of relaxation or inspiration. Whilst confined at home, bathrooms have become spaces of sanctuary and solace, and bath bombs create an experience to keep as the world turns back on again.
World Bath Bomb Day is the beginning of a series of activities to celebrate taking a Lush bath, and to promote the importance of switching off, taking a deep breath, and letting bathrooms transport every Lush lover to another place.
World Bath Bomb Day Events
In the hopes to brighten up each person’s day with bath bombs, Lush is celebrating the first ever World Bath Bomb Day by showering commuters, students, workers, and a whole host of other people with free bath bombs to public places where stress levels might be high, as well as cities with low sunlight levels (increasing the risk of SAD or seasonal affective disorder).
In the Philippines, Lush is exclusively distributed by Stores Specialists, Inc., and is located at Alabang Town Center, Bonifacio High Street, Glorietta 4, Greenbelt 3, Robinsons Magnolia, Shangri-La Plaza, SM Mall of Asia, and TriNoma. Available also in Zalora and Trunc.com. Visit www.lush.com.ph and www.ssilife.com.ph or follow @ssilifeph on Instagram for more information.
