Filipinos’ lives are slowly going back to how they were before the pandemic struck. With Employees returning to their offices, and face-to-face classes starting soon.

With these increased outdoor activities, however, comes increased exposure to germs and bacteria. (Yuck!) As loved ones go about their day outside, bacteria accumulate and build up on their skin and increase in number. By the time 5pm strikes, they are already sweaty, sticky, stinky, and suffering from what we call, “BacteryASIM.”

BacteryASIM is behind the sour body odor caused by bacteria accumulated throughout the day. It is the worst enemy of moms, notorious for getting in the way of gigil hugs and family bonding moments at the end of the day.

Good thing Pinoy Moms have caught up to the new hygiene trend that is safeguarding families from BacteryASIM.

The New 5PM Trend

For the past weeks, at exactly five o’clock in the afternoon, moms on social media have been stopping what they are doing and dropping everything to do the #5PMBacteryASIMCheck with their family. 

It’s a simple pass-or-fail sniff check originally designed to see if family members are still smelling fresh after a long day. But the test has also quickly become an easy way for moms to check if their loved ones are using Safeguard MAX Pinabango.

“If mabango pa rin sila after 5pm, alam na this—nag-Safeguard Max Pinabango ‘yan,” said one mom.

@jackie_happyhome

Aside sa 99.9% germ protection, meron pang long-lasting fragrance ang new SAFEGUARD MAX Pinabango kaya pasado sa 5pmBacteriAsimCheck at walang asim smell! Try nyo na rin para unli freshness, unli bango, unli hugs and gigil with the family all day! ❤️ 5pmBacrteriAsimCheck SafeguardPh MemshiesXSafeguard SafeguardMaxPinabango Ad

♬ original sound – Jackie’s Happy Home – Jackie’s Happy Home
@christineugenio1

Nakapag Add to Cart ka na ba? Wag ka na magpahuli, at must buy item talaga itong New!! Safeguard Max Pinabango, i Add to Cart mo na yan #SafeguardPH #SafeguardMaxPinabango #5pmBacteriasimCheck #MemshiesXSafeguard

♬ FEEL THE GROOVE – Queens Road, Fabian Graetz
@jeanettebln

What’s in my shopping cart? Ofcourse di mawawala ang New Max Pinabango Safeguard! Sa panahon ngayon need talaga natin ang 99.9% germ protection at long lasting bango. Must buy talaga ang Max Pinabango Safeguard para max protektado ang family from asim at body odor. Sa Max Pinabango siguradong mapapagigil hugs ka with family!#SafeguardPH#SafeguardMaxPinabango#5pmBacteriasimCheck#DTMxSafeguard #Ad

♬ Somebody That I Used to Know (Remix) – 🎧

MAX Protection with Safeguard MAX Pinabango

Even after 56 years, the Philippines’ No. 1 Germ protection soap continues to earn the trust of Filipino families with its new and improved bar soap formula that brings out the best fragrance that can last through the day.

What are you waiting for? Don’t let bacteryASIM get in the way of your family’s gigil hugs and moments. Join the #5PMBacteryASIMCheck movement on Tiktok, Facebook, and Instagram with Safeguard Max Pinabango! Now available in all leading supermarkets nationwide, Lazada, and Shopee.