Rustan’s The Beauty Source kicked off International Women’s Month with #GRLPWR Make It Happen – an empowering campaign that showcased women’s stories about rising up despite challenges and setbacks. The month-long celebration will include a series of virtual live events featuring local female leaders and beauty experts, with special promos and raffle prizes up for grabs!
#GRLPWR Goes Digital
Following the success of its 2020 run, #GRLPWR: Make It Happen presented Women Who Lead, a beauty conversation that highlighted the achievements of different women from all walks of life who aim to inspire, influence, and give hope to the voiceless. The online event, which broadcasted on March 5 at Rustan’s The Beauty Source’ Facebook Page, featured a panel of four self-made personalities: Nikki Huang (writer and student); Janina Manipol (director, entrepreneur, and content creator); Joey Mead-King (multimedia host, PAWS advocate, and holistic meditative enthusiast); and Pinky Webb (Journalist, CNN Philippines Senior Anchor and Correspondent).
Hosted by broadcast journalist Marie Lozano, the program covered topics where the panelists discussed and shared their personal insights, and gave advice to viewers. The first, entitled “Trust the Process,” is about tips and ideas on how to cope with the current situation by trying new things, opening up about personal struggles, and dealing with challenges. Second is “Make it Happen,” a discussion about how to stand out in society and make a change by influencing people’s lives through advocacies. Lastly, “Beauty and Business” is about defining personal style and adjusting to one’s own beauty routine.
As a snippet from some of the topics that were discussed, each special guest was asked to share about what posed as their most challenging issue during the pandemic, how they overcame it, achievement and self-discoveries during the quarantine, and how they aim to inspire other women through our current situation.
Nikki Huang on her advocacy about mental health issues and how she aims to inspire women to be an influence of change or positivity to those around them
“I think one of the key ways I want to inspire other women is to promote that we take our education seriously. It has been shown that having as many women in higher education as possible is key to a society’s economic growth and socioeconomic wellbeing. On a more personal note, I feel that through education women are able to learn enough about the world that we get to determine our own values, dream our own dreams and chart our own journeys. Society is constructed such that women are always told who they should be and how to measure themselves…and I am all for the radical idea that women should be the ones who decide who they are, what they want to do, and who they want to be, rather than let society dictate it to them. Education is one of the key ways to achieve that.”
Janina Manipol on coping with our current situation and how others can curb their worries to something positive
“I usually just keep myself busy. I like learning new things, so I invest a lot of time on my self growth. Exercising and meditation helped me as well. Every day, I try to do something that makes me feel good – just constantly finding glimmers of hope, positive thinking and a lot of prayers.”
Joey Mead-King on the most challenging issue she had to deal with during the pandemic and how she overcame it
“My most challenging issue during the pandemic was learning to find space and openness to uncertainty.” In response to the second question, she shared, “no overcoming but [I’m] still practicing mental maintenance in daily living.”
Pinky Webb on her achievements and self-discoveries during the quarantine, and advice for women who want to excel in their field or with a new passion they’ve discovered
“I’m unsure if I should describe this as an achievement but I recall during the start of the lockdown, I got a call and was told that I had to anchor from home. If I’m not mistaken, we were the first news channel that had to broadcast from home. So, I worked from home, every day, for the past 9 months—I was the anchor, cameraman, light man, teleprompter operator, MUA, and sometimes guest coordinator. While it was challenging in the beginning, I got the hang of it pretty soon. I survived broadcasting both my shows from home with hardly any hitches. We got the news, delivered the news, and kept the public informed at a very crucial time.
So many self discoveries: that you can really do things despite the limited resources; that there’s always a way; and if in case you think otherwise, you must carry on and continue to find ways. Do your best at work every day because nothing is permanent regardless of who you are in the company. We all play a crucial role in society, in our circle of friends and family. Life is so precious and sometimes short. So try and love every single day.
My advice for women: Try and do your best every single day because the last thing you want to feel is regret that you didn’t give it your 100%. Always take pride in everything you do, honor your profession and evolve! Oh, and don’t forget to show appreciation to the people around you, whether they are family, friends, colleagues or your helpers at home. Remember, there are those who are working harder than you. So say thank you, it’s the easiest thing to do.”
Make your posts on social media eye-catching using Rustan’s official Instagram stickers for your posts. Simply search “Rustan’s” in the Instagram GIF search bar and choose from multiple GIFs and stickers! During the event, #GRLPWR gave away special gifts from Rustan’s and Rustan’s The Beauty Source to five lucky individuals who were able to answer the pop-up questions from the panel, after each segment, correctly. Prizes included Rustans The Beauty Source Skincare Kit, Luna Lounge and Sleepwear, Lady Rustan Clothing, and Hermès Perfume.
Girl Talk with Nicole Limos virtual event on March 12
In partnership with Nicole Limos of The Beauty Edit, one of the country’s top trusted beauty experts with over 10 years of experience, she was able to establish The Beauty Edit from the ground up, which is the first social-only luxury beauty platform in the Philippines, hers is a true #GRLPWR story! Nicole will host the Girl Talk Live together with Jam Avelino, Education Manager of Rustan’s The Beauty Source on March 12, 5PM via the @RustansTheBeautySource and @TheBeautyEdit.PH Instagram Accounts.
#GRLPWR Treats and Promos
Gifts and discounts await to give our loyal customers more chances to avail various promos and win exciting prizes!
Calling all Beauty Addict members! From March 1-April 30, for a minimum single-receipt purchase of Php 15,000 at Rustan’s The Beauty Source, get one (1) BKR Glass Bottle. Not only that, Beauty Addict members can earn x5 Beauty Addict points for all purchases at Rustan’s The Beauty Source until March 15, 2021!
Get more out of your shopping with #GRLPWR’s exclusive offers that are valid from March 6 to 15, 2021 from brands like Mario Badescu, Stila, Deborah Lippmann, Acca Kappa, Shiseido, RMS Beauty, Clarins, Anastasia Beverly Hills, Tom Ford, Nuxe, Sisley and many more. Enjoy up to 50% discount from your favorite Beauty and Fashion brands, and get that much needed wardrobe and vanity table refresh with promos from exciting brands like Perricone, Giorgio Armani, Jo Malone London, Phyto, Koh Gen Do and many more. To add on the fun, Beauty Addict members can earn x5 Beauty Addict points when they shop at Rustan’s The Beauty Source from March 6-15, 2021!
To make things more exciting, every purchase worth P2,500 gets you one e-raffle coupon to qualify for the #GRLPWR Raffle Promo where exciting prizes await including: a Nespresso Inissia Gift Set in Black (3rd prize); Rustan’s The Beauty Source Beauty Exclusive Beauty Kit worth Php15,000 (2nd prize); and Php30,000 worth of Shopping Spree at Rustans The Beauty Source (grand prize). The raffle promo is applicable in stores, Rustans.com, and Personal Shopper On Call from March 16 to April 15, 2021.
Special thanks to Hermès, Lady Rustan, Luna, Nespresso, Phyto and RMS Beauty.
Be empowered and together, let’s make it happen with #GRLPWR Make It Happen by Rustan’s The Beauty Source. Get real time product updates, promos, announcements and events on your favorite beauty brands on Viber http://bit.ly/RTBSonViber! Follow Rustan’s the Beauty Source on Facebook and Instagram (@RustansTheBeautySource) or visit rustans-thebeautysource.com and bit.ly/RustansGRLPWRDeals for a complete list of promos and more! Shop safely in all Rustan’s stores near you, online at Rustans.com and contact your Personal Shopper On Call 0917-111-1952.
