Shoppers were excited for the 12.12 Big Christmas Sale, Shopee’s most joyful year-end celebration, with an over 13 times uplift in the number of items sold in the first 2 hours of December 12 compared to an average day.
Key trends in the Philippines in the first 2 hours of 12.12:
• Many waited for 12.12 to shop for daily essentials and make bigger household purchases to maximize their savings. Health & Personal Care, Women’s Apparel, and Home & Living were the most popular product categories among Filipinos. To look their best for reunions, shoppers prioritized skincare with over 600,000 products sold, followed by women’s tops. They also shopped for home decor to get their houses decked out for holiday celebrations.
• To enjoy lower prices on their holiday purchases, shoppers raced to snag free shipping, cashback, and discount vouchers, with over 14 million vouchers claimed.
• With all the best deals available, eager shoppers all over the country rushed to cross items off their wishlist. A shopper from Batangas with a pair of women’s rubber sandals, a shopper from Capiz with a plush doll for kids, and a shopper from Lanao del Norte with a pair of women’s sandals made the earliest checkouts at exactly 12am on 12.12.
Discover more unbeatable deals at Shopee 12.12 Big Christmas Sale at https://shopee.ph/m/christmas-sale.
