Beauty fans are in for a treat this 8th of March. ZALORA is hosting a week-long digital festival to celebrate the category’s growing popularity. Makeup and skincare brands on ZALORA will be participating in the ZALORA Beauty Festival to offer deals, giveaways and gifts with purchase for customers.
Giulio Xiloyannis, ZALORA’s Chief Commercial Officer said, “ZALORA’s Beauty category hosts a large assortment of brands to complement and extend our Fashion offering providing an end to end offering for our customers. We are extremely thankful to our loyal customer base that has already made beauty one of the top performing categories on our site as well as our brand partners that keep trusting us with their most exclusive products and campaigns”.
Shoppers can look forward to brand deals up to 75% off on fan favorites like Happy Skin, BLK Cosmetics, Benefit, Aveda, Calvin Klein, Lacoste, Make Up For Ever, Elizabeth Arden, AHC, Teviant, and so much more.
Get involved with the social media buzz by checking out Instagram Live tutorials via ZALORA’s Instagram account by beauty experts, or stand a chance to win prizes by catching attractive giveaways.
Celebrating Women in Southeast Asia
The ZALORA Beauty Festival is also taking this opportunity to create conversations surrounding beauty in the world today: celebrating diversity, inclusivity, and female empowerment over International Women’s Day. Skincare and wellness has grown in popularity as customers look to self-care. ZALORA’s large female customer base have contributed to a notable increase in consumption of products catering to skincare, makeup and hair care. With beauty standards diminishing to pave the way for more inclusive beauty, ZALORA is taking the opportunity to expand the discourse of representation in beauty and celebrate women from all walks of life.
Shop the ZALORA Beauty Festival on www.zalora.com/ph from 8th – 15th March.
