By Dexter Francis De Vera
Care is what goes into every cup of Nespresso coffee—a message presented in the brand’s recent campaign “Made With Care,” featuring brand ambassador and Nespresso Sustainability Advisory Board member George Clooney alongside other A-list personalities who share the same values with their passionate championing of pressing societal issues.
“Nespresso and I have always shared a passion for sustainability and farmer welfare. And if the past year has shown anything, it’s that care is pivotal to communities’ wellbeing and resilience. That’s why I feel privileged to stand alongside people with the same values in the Made with Care movement, from activists to celebrities, to some of the most dedicated farmers and coffee experts I have ever met. Together, we are committed to sustainability and fairness to ensure we can enjoy great coffee for generations to come,” said Clooney.
From Colombian fashion designer Johanna Ortiz, to Rwandan-French actress and philanthropist Sonia Rolland, digital entrepreneur Chiara Ferragni, Sudanese American poet and activist Emi Mahmoud, Nespresso is proud to collaborate with such powerful advocates for equity and inclusivity.
“Over the past year, I’ve become convinced more than ever that true care means doing what we can to support our community. Because together we are stronger. I have always admired Nespresso for its commitment to equitable and sustainable sourcing, and am proud to start collaborating with Nespresso on such an important initiative and I’m excited about what is to come,” said Ferragni.
The video also includes partners who share Nespresso’s long-term commitment to sustainability. From creatives, such as French chef Jean Imbert, who amplify these values through their craft, to individuals who have dedicated their entire careers to taking action on fairness and sustainability namely Global CEO for Fairtrade International Dr. Nyagoy Nyong’o and Founder of PUR Projet Tristan Lecomte, who are both members of the Nespresso Sustainability Advisory Board.
The “Made with Care” campaign brings to life Nespresso’s fundamental beliefs that crafting high-quality coffee can be both an art and a catalyst for positive change—if care is instilled in every detail. It also explores the journey of Nespresso coffee and the sustainable sourcing invested in the value chain.
Care runs deep at Nespresso and as guardians of one of nature’s precious resources, it is a philosophy that’s embedded in them. Nespresso is committed to offering the most refined coffee experience and protecting it with human care and creativity. This approach proves that good taste and good values can go hand in hand, and Nespresso is proud to bring together like-minded individuals in their latest campaign.
The latest Nespresso campaign will appear on television, in digital, print, and social media, as well as in Nespresso boutiques, out-of-home, and on the company website.
To get the latest updates on Nespresso Philippines, visit https://www.nespresso.ph
