Johnnie Walker, the world’s number one Scotch Whisky, raises a toast to progress in music through its cultural partners ‘The Walkers’ in celebration of World Music Day on June 21, 2022. World Music Day celebrates musicians across the globe and their
contribution towards making the world we live in more harmonious. As cultural changemakers, The Walkers represent the latest chapter of Johnnie Walker’s famous Keep Walking campaign inspiring progress.
Being part of the global community of Walkers, singer-songwriter and producer James Reid is leading the way to inspire progress within the Filipino music scene by taking OPM (Original Pinoy Music) to the world stage. James’ releases this year alone had a more global push with collaborations with international artists as well as songs that are produced abroad. Fans can definitely expect more world-class singles and performances from the superstar.
To celebrate World Music Day, Johnnie Walker has partnered up with the media multihyphenate to create Johnnie California Highball – the perfect drink to enjoy while listening to James’ new single California Lovin’ to be released on June 30. Hints of apple and citrus meet the signature smoke of a Johnnie Walker Black Label in this custom highball, creating a taste that instantly transports you to the bright, warm summers of California. This perfectly balanced drink with afternotes of vanilla, completes the California Lovin’ experience.
The world first got to experience California Lovin’ with a performance video release of the song on the Press Play platform of The Grammy’s last May 26. On June 30, the song will be available on all major streaming platforms. The release of the single along with the custom highball shortly after World Music Day strings together perfectly with the celebration of musicians across the globe and their contribution towards making the world move in harmony and unison.
The Johnnie California Highball will be sold for P350 in all Notorious Concepts Restaurants below:
- Alamat | 2/F, 5666 Don Pedro, Poblacion, Makati, 1209 Metro Manila
- West32 | 1/F, 8464 Makati Ave, Makati, Metro Manila
- Japonesa | 1/F, 8464 Makati Ave, Makati, Metro Manila
- HQ | 8464 Kalayaan Ave, Poblacion, Makati, 1210 Metro Manila
Check out the social media channels of Johnnie Walker PH (@johnniewalkerph), Careless Music (@carelessph), and James Reid (@james) on Instagram for updates. Drink responsibly. Visit the DrinkIQ.com site to learn more about alcohol facts.
